Current Academic Year 2024 - 2025
All Module information is indicative, and this portal is an interim interface pending the full upgrade of Coursebuilder and subsequent integration to the new DCU Student Information System (DCU Key).
As such, this is a point in time view of data which will be refreshed periodically. Some fields/data may not yet be available pending the completion of the full Coursebuilder upgrade and integration project. We will post status updates as they become available. Thank you for your patience and understanding.
Date posted: September 2024
| Module Title |
Analysing Visual Media Texts |
| Module Code |
CM135 (ITS) / CUS1028 (Banner) |
|
Faculty |
Humanities & Social Sciences |
School |
Communications |
| Module Co-ordinator | Jim Rogers | | | Module Teachers | Aileen O'Driscoll, Angelos G. Bollas, Mark O'Brien | |
|
NFQ level |
6 |
Credit Rating |
10 |
|
Pre-requisite |
Not Available |
|
Co-requisite |
Not Available |
| Compatibles |
Not Available |
| Incompatibles |
Not Available |
|
None
|
Description
The aim is to develop core foundational skills for reading and interpreting the still and moving image – primarily photography and film – by examining characteristics of formal/stylistic composition and media conventions alongside the interpretative frameworks of semiotic and representational (ideological) analysis
|
Learning Outcomes
1. Critically engage with visual methodologies literature
2. Understand the relationship between media texts and their historical, political and cultural contexts
3. Develop the grammar and language of media analysis to interpret a range of visual media
4. Apply a study of the signs and meanings of still and moving images
5. Complete a close textual analysis of a range of media texts
|
| Workload |
Full-time hours per semester |
| Type |
Hours |
Description |
| Lecture | 22 | Weekly class contact | | Seminars | 11 | Weekly presentations and discussion | | Group work | 35 | Group assignment - visual image analysis | | Assignment Completion | 35 | Individulal assignment - textual analysis of film | | Online activity | 40 | Use of course-related material on Moodle | | Directed learning | 30 | Curated visits to art galleries and exhibitions | | Independent Study | 30 | Accessing media studies and film journals | | Independent Study | 47 | General research and writing | | Total Workload: 250 |
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
|
Indicative Content and Learning Activities
Visual Media LiteracyCompositional InterpretationSemiology and Advertising ImagesMedia LiteracyIdeology & PhotographyFilm FormFilm Story-telling: story structure, film narrative and narrationFilm Genres: genre tropes, mythology and marketingDocumentary & Music Videos: moving image mediaNew Smart/Postmodern Film TV |
| Assessment Breakdown | | Continuous Assessment | 100% | Examination Weight | 0% |
| Course Work Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Assignment | Group and solo assignments:
Analyse and interpret still images, using semiotics and other tools of analysis. Demonstrate knowledge of module's core concepts and theories. Apply tools to analysis of visual media | 100% | n/a |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories:
Resit category 1: A resit is available for both* components of the module.
Resit category 2: No resit is available for a 100% continuous assessment module.
Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element. |
| * ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment |
| This module is category 1 |
|
Indicative Reading List
- Rose, Gillian: 2001, Visual methodologies: an introduction to the interpretation of visual materials,
- Geiger and Rutsky: 2005, Film Analysis: A Norton Reader,
- Croteau & Hoynes: 2014, Media/Society: Industries, Images & Audiences,
- P. Brereton: 2001, Continuum Guide to Media Education, Continuum,
- G. Branston and R. Stafford: 2006, The Media Studies Guide, Routledge,
- P. Long and T. Wall: 2009, Media Studies:, Pearson,
- J. Nelmes (ed): 2007, Introduction to Film Studies, 3rd ed, Routledge Press,
- J. Hill and P. C. Gibson: 1998, The Oxford Guide to Film Studies, Oxford Press,
|
Other Resources
None |
|
|
