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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Researching for Media
Module Code CM1440
School School of Communications
Module Co-ordinatorSemester 1: Marcos Dias
Semester 2: Marcos Dias
Autumn: Marcos Dias
Module TeachersMarcos Dias
NFQ level 8 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

This module provides key research, writing and referencing skills for multimedia students towards preparing them for practice-based group projects that are grounded in theory. Students will develop basic academic writing skills, referencing, and the ability to summarise and critically analyse existing academic texts. Students will also learn the basics of prototyping and the iterative design process.

Learning Outcomes

1. Recognise the importance of prototyping and demonstrate the ability to develop basic prototypes for multimedia projects.
2. Produce written content for a diversity of multimedia forms.
3. Understand the basic requirements for academic writing.
4. Develop the ability to summarise and critically analyse academic texts.
5. Develop and practice referencing skills.
6. Write academic essays with adequate referencing and structure that respond to a brief

Workload Full-time hours per semester
Type Hours Description
Lecture24Attendance at weekly lectures.
Independent Study226Independent learning, prototyping and academic writing.
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Basic prototyping skills (sketching/moodboards/storyboards) and iterative design process.

Producing written content for different types of multimedia projects.

Differences between academic and non-academic writing

Development of writing skills based on the ability to summarise and critically analyse existing academic texts

Development of academic referencing and writing skills

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
ParticipationParticipation in class and execution of weekly tasks10%Every Week
ProjectPrototyping exercise (iterative design), Students will develop a low fidelity prototype and wireframes for an interactive app through tasks proposed in the classroom.20%Week 4
AssignmentWriting content for different multimedia projects. Students will write content relevant to a particular media form.20%Week 6
AssignmentStructured essay. Students will write a 1,000 to 1,500-word academic essay based on a set theme and an initial set of references provided by the lecturer. Essay must demonstrate the ability to summarise and critically analyse existing texts, write in an academic format and use proper referencing according to the School’s guidelines.50%Week 12
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • Stephen King: 2000, On Writing; A memoir of the Craft, Hodder and Staughton,
  • Harold Evans,Crawford Gillan: 0, Essential English, 9780712664479
  • Robert M. Ritter,Lesley Brown: 2005, New Oxford Dictionary for Writers and Editors, OUP Oxford, 9780198610403
  • Jonathan Price,Lisa Price: 2002, Hot Text, New Riders, 0735711518
  • Gerry McGovern,Rob Norton,Catherine O'Dowd: 2002, The Web Content Style Guide, FT Press, 0273656058
Other Resources

Programme or List of Programmes
MMABSc in Multimedia

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