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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Psychology, Media and Creativity
Module Code CM152
School School of Communications
Module Co-ordinatorSemester 1: Neil O'Boyle
Semester 2: Neil O'Boyle
Autumn: Neil O'Boyle
Module TeachersNeil O'Boyle
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Repeat examination

This module introduces first year students to concepts and theories that will assist them in contextualizing an introduction to broad psychological theories of communication. It aims to familiarize students with a range of ideas and theories which have influenced the broad multi-disciplinary area and facilitate an overview of social-psychology’s importance and relevance. Many of these theories will feed directly into student’s research and production in subsequent years and help to build critical and creative awareness, as they work towards their final production/dissertation.

Learning Outcomes

1. Explain the core concepts of the theoretical perspectives examined within the module.
2. Provide theoretically informed answers to exam questions
3. Demonstrate reading and reflection on the psychology of communications.
4. Recognise the key determinants of psychological influences on various modes of communication.
5. Apply contrasting theoretical perspectives to critical questions within an exam format.

Workload Full-time hours per semester
Type Hours Description
Lecture22Weekly class contact
Independent Study63General research and reading for final exam
Online activity40Use of course-related material on Loop
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction and overview
Introduction and overview of module

Group Psychology
Introduction to key ideas in group psychology

Freud part 1
Introduction to Freud's theory of the unconscious, psychoanalysis, and psycho-sexual development.

Freud part 2
Introduction to Freud's writings on dreams, civilization, and the creative process

Introduction to Jung's ideas on the personal and collective unconscious, archetypes, and creativity

Social Psychology and Humanistic Psychology
Introduction to key ideas in social psychology, Carl Rogers, and Abraham Maslow

Creativity - A System's Perspective
Introduction to systems perspectives on creativity, especially the DIFI framework.

The Creative Industries
Detailed examination of the emergence of the creative industries, creative roles, and hidden downsides

Collective Creativity
Examination of group and project work in creative industries, case studies of advertising and animation.

Cultural Creativity
Examination of the relationship between culture and creativity, cultural dimensions (Hofstede), and cultural 'great works'.

Creative Ireland
Summary of course and detailed examination of culture and creativity in Ireland.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • James Watson: 2003, • Media Communications: An Introduction to Theory and Process, Palgrave,
  • Stuart Price: 1996, Communications Studies, Longman,
  • David G Myers: 2002, Social Psychology, 7th, McGraw Hill,
  • John Storey: 2006, Cultural Theory and Popular Culture A Reader, Pearson,
Other Resources

61245, E-Book, Bill Dorris, 2009, The arrival of the greatest, how the great became great, http://www.lulu.com/product/download/the-arrival-of-the-fittest-how-the-great-become-great/5396181,
Programme or List of Programmes
AFUAge Friendly University Programme
BSSAOStudy Abroad (DCU Business School)
CSBA in Communication Studies
HMSAStudy Abroad (Humanities & Soc Science)
HMSAOStudy Abroad (Humanities & Soc Science)
MMABSc in Multimedia
SHSAOStudy Abroad (Science & Health)
Date of Last Revision08-OCT-10

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