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Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title Media & Power
Module Code CM2780 (ITS) / MCO1030 (Banner)
Faculty Humanities & Social Sciences School Communications
Module Co-ordinatorRoderick Flynn
Module Teachers-
NFQ level 8 Credit Rating 5
Pre-requisite Not Available
Co-requisite Not Available
Compatibles Not Available
Incompatibles Not Available
Coursework Only
Loop quiz and written essay.
Description

This module will provide : .1) An introduction to major concepts and theories concerning the relations between the media of public communication and the crucial forms of power in contemporary societies (e.g. manifest and latent power; coercion versus consent; political, symbolic and economic forms of power; power as dispersed or concentrated). Here, and throughout the module, there is a strong emphasis on news, current affairs and related ‘informational’ media genres. .2) Selective review of competing theories/perspectives on : .a) The major institutions or sources of social, political economic, cultural or ideological power; .b) How major forms or layers of institutionalised power may influence the operations and content of public communication media (e.g. role of political-economic, organisational, professional/journalistic, ideological and symbolic forms of power); .c) Role and influence of different ‘media systems’; ownership and management forms; funding and financial influences (advertising, sponsorship, subsidies); state policies and regulation; industry self-regulation.

Learning Outcomes

1. Identify, describe and compare some of the major concepts and theories concerning the relations between mediated communication and the crucial forms of power in contemporary societies.
2. Critically engage with competing theoretical perspectives on the question of how the major institutions or sources of social, political economic, cultural or ideological power influence the operations and content of public communication media.
3. Describe how selected key schools or theorists view ‘media power’ as an increasingly important force relative to other forms of social power in the early 21st century, including the role of successive communication networks and systems and related media practices (e.g professional and citizen journalism and news making).
4. Engage with research-based concepts and analyses of those issues in ways which transcend the taken-for-granted assumptions of everyday media discourse.
5. Advance their own understandings of how the media relate to the key sources, clusters or layers of organised and structural power in modern societies



Workload Full-time hours per semester
Type Hours Description
Lecture24Introduces the Lit, key concepts, authors, etc
Assignment Completion40Preparations and writing up assignment work
Seminars9Discussion
Seminars9Reading
Independent Study43Library / Reading / Research
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Indicative Content.
.1) Introduction to major concepts and theories concerning the relations between the media of public communication and the crucial forms of power in contemporary societies (e.g. manifest and latent power; coercion versus consent; political, symbolic and economic forms of power; power as dispersed or concentrated). Here, and throughout the module, there is a strong emphasis on news, current affairs and related ‘informational’ media genres. .2) Selective review of competing theoretical perspectives on : .a) The major institutions or sources of social, political economic, cultural or ideological power; .b) How major forms or layers of institutionalised power may influence the operations and content of public communication media (e.g. role of political-economic, organisational, professional/journalistic, ideological and symbolic forms of power); .c) Role and influence of different ‘media systems’; ownership and management forms; funding and financial influences (advertising, sponsorship, subsidies); state policies and regulation; industry self-regulation. .3) How do selected key schools or theorists view ‘media power’ as an increasingly important force relative to other forms of social power in the early 21st century?. Relevant themes here include: .a) Deepening ‘mediatization’, media logics, the ‘attention economy’; media in a ‘network’ or ‘knowledge’ society setting; .b) Inter-relations and dependencies between media and other forms of institutional power; .c) The role and influence of successive communication networks and systems and related media practices (e.g. professional, citizen and other modes of journalism and news making). .4) Definitions and self-understandings of the media’s relation to power in everyday media discourse, including the factors influencing the independence or autonomy of media professionals.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
AssignmentMajor End of Term Essay: 70% of total mark. This is an essay of between 2,000 and 2,500 words. The essay should be regarded as an analytical paper which: a) engages in evaluation as well as description of relevant theories, concepts and any other relevant research materials. b) in which the analysis and discussion of ‘relevant’ theories, concepts and theorists is mainly/primarily focused on the references and readings identified in the class sessions and/or listed in the documentation provide70%n/a
Report(s)Two short (250-300 word) reviews of seminar readings. Students choose to cover any two of the readings covered in the seminars. The reviews should comprise two aspects : i) a summary description of key ideas and points of interest and ii) evaluation and assessment of same.20%n/a
Loop QuizTwo MCQ Loop quizzes.10%n/a
Reassessment Requirement Type
Resit arrangements are explained by the following categories:
Resit category 1: A resit is available for both* components of the module.
Resit category 2: No resit is available for a 100% continuous assessment module.
Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1
Indicative Reading List

  • 2014: The Contradictions of Media Power, Bloomsbury, London,
Other Resources

None

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