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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Theorising Social Media in Everyday Life
Module Code CM293
School School of Communications
Module Co-ordinatorSemester 1: Eileen Culloty
Semester 2: Eileen Culloty
Autumn: Eileen Culloty
Module TeachersEileen Culloty
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Coursework Only

This module explores the influence of social media on our everyday lives. We will examine the personal, social, political, and economic implications of social media platforms including major issues such as online identity, hate, participation, content moderation, and governance. People often make bold claims about the influence of social media when discussing it in the media and in everyday conversations. On this module, we will try to move beyond assumptions and anecdotes to interrogate those ideas. The overall aim is to introduce you to key theoretical concepts, context, and empirical evidence that will help you understand the influence of social media and help you develop an informed perspective on major topics and issues.

Learning Outcomes

1. Demonstrate a high-level of knowledge about key dimensions of social media.
2. Apply analytical concepts and frameworks to assess the implications of social media.
3. Evaluate contemporary debates about the influence of social media.
4. Develop skills to argue for policy action and cite evidence.

Workload Full-time hours per semester
Type Hours Description
Lecture22No Description
Independent Study80Independent study includes reading and reviewing the lecture slides, lectures notes, and assigned reading until they are understood.
Assignment Completion23Assignment work includes time spent preparing and delivering assignments.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Lecture 1

Lecture 2

Lecture 3

Lecture 4

Lecture 5

Lecture 6

Lecture 7

Lecture 8

Lecture 9

Lecture 10

Lecture 11
Position papers

Reading list
Concepts: boyd, d. (2010). Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications. In Z. Papacharissi (ed), A Networked Self: Identity, Community, and Culture on Social Network Sites. Routledge: pp. 39-58. Identity: Marwick, A. (2013). Online identity. In J. Hartley, J. Burgess, and A. Bruns, A Companion to New Media Dynamics, Oxford: Blackwell, pp.355-364. Participation: Freelon D, Marwick A and Kreiss D (2020) False equivalencies: Online activism from left to right. Science 369(6508): 1197–1201. Hate: Ganesh, B. (2018). The Ungovernability of Digital Hate Culture. Journal of International Affairs 71(2): 30–49. Information: Bode, L. (2016). Political News in the News Feed: Learning Politics from Social Media. Mass Communication and Society 19(1): 24–48. Economics: Wu, T. ( 2017 ). Blind spot: The attention economy and the law. Antitrust Law Journal 82 : 771 – 806. Algorithms: Gillespie T (2014) The Relevance of Algorithms. In: Gillespie T, Boczkowski PJ, and Foot KA (eds) Media Technologies: Essays on Communication, Materiality, and Society. The MIT Press, pp. 167–194. Privacy: Hargittai, E. and A. Marwick (2016). “What can I really do?” Explaining the privacy paradox with online apathy. International Journal of Communication, 10: 3737-3757.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Short Answer QuestionsQuizzes25%n/a
EssayPosition paper75%n/a
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

    Other Resources

    Programme or List of Programmes
    BAJLBachelor of Arts (BAJL)
    BAJMBachelor of Arts (BAJM)
    BSSCIBA Social Sciences & Cultural Innovation
    CSBA in Communication Studies
    HMSAStudy Abroad (Humanities & Soc Science)
    HMSAOStudy Abroad (Humanities & Soc Science)

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