Module: Understanding Social Media

Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title	Understanding Social Media
Module Code	CM5002 (ITS) / MCO1038 (Banner)
Faculty	Humanities & Social Sciences	School	Communications
Module Co-ordinator	Tetyana Lokot
Module Teachers	-
NFQ level	9	Credit Rating	10
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

Coursework Only

Description

This module is concerned with examining the various relationships engendered by the rise of social media. It seeks to understand the role of technologies and media in both theoretical and empirical terms. It will therefore discuss theories that have sought to explain how media and technologies function in society, while it will also present and discuss various empirical studies that cover several spheres of life. The perspective of this module is critical in the sense of seeking to identify the various conceptual openings left by the theories while also gauging the implications of social media developments for political, social and economic life.

Learning Outcomes

1. Identify, and critically analyse, social media related changes
2. Recognize the implications of social media for society and politics
3. Critically apprehend the impact of social media on various spheres of life
4. Demonstrate an understanding of the social and political role of social media
5. Evaluate the various theories linking technology to media and society

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	25	Weekly Lectures
Online activity	50	No Description
Assignment Completion	80	Critical essay
Independent Study	50	No Description
Assignment Completion	45	Book review
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction. Media, technology, society
How is technology implicated in socio-political and economic life? Instrumentalism and substantivism. Technological determinism and social construction of technology. The rise of the network society (Castells). Media ecologies.

Social media and the economy
Informational capitalism. Production and digital labour. Platform economy & platform cooperativism. A political economy of social media

Social media and politics
Are social media more democratic? Social media during elections, conflict and war. Social media, protest and activism. Collective and connective action, mobilisation. Digital counter-publics. Populism, manipulation, political polarisation and social media practices.

Social media uses and abuses
How and why do people use social media? What determines media use? Abuses: addiction, cyberbullying, trolling

Digital divides and access to knowledge
The spread and diffusion of internet/social media. Notion of digital literacy. Digital divide, access. Knowledge, epistemology, participation, authority.

Self and identity in social media
The presentation of self in social media; selfies and identity management. Gender, ethnicity and social media

The dark side of social media
Surveillance and transparency. Hacking. Cyberconflict. Scams and fraud. Safety.

Mobile media, locative media, polymedia
Tablets, iPads, smartphones. Mobile media. Locative media. Ubiquity. Polymedia and hybrid media spaces.

Social media and networked socialities
Society and community. Networked individualism. The strength of weak ties.

Future of digital media and technologies
How can we approach the future of digital media? Questions of governance and regulation. Automation and algorithms, AI, IoT, etc.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Assignment	Book review	30%	Week 7
Essay	A 4,000 word critical essay on given topics	70%	Week 12

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1

Indicative Reading List

Siapera, E.: 2018, Understanding New Media, 2nd, Sage, London,
Fuchs, C.: 2013, Social Media: A Critical Introduction, Sage, London,
Greenfield, A.: 2017, Radical Technologies: The Design of Everyday Life., Verso, London and New York,
Papacharissi, Z., Ed.: 2010, A Networked Self: Identity, Community, and Culture on Social Network Sites, Routledge, New York,
Stiegler, B.: 2017, Automatic Society: The Future of Work, Polity, Cambridge, UK and Malden, MA.,
Abidin, C.: 2018, Internet Celebrity: Understanding Fame Online, Emerald Group Publishing,

Other Resources

None