Current Academic Year 2024 - 2025
All Module information is indicative, and this portal is an interim interface pending the full upgrade of Coursebuilder and subsequent integration to the new DCU Student Information System (DCU Key).
As such, this is a point in time view of data which will be refreshed periodically. Some fields/data may not yet be available pending the completion of the full Coursebuilder upgrade and integration project. We will post status updates as they become available. Thank you for your patience and understanding.
Date posted: September 2024
| Module Title |
INTRA Placement |
| Module Code |
CM5016 (ITS) / MCO1012 (Banner) |
|
Faculty |
Humanities & Social Sciences |
School |
Communications |
| Module Co-ordinator | Madeline Boughton | | | Module Teachers | Martin Molony | |
|
NFQ level |
9 |
Credit Rating |
5 |
|
Pre-requisite |
Not Available |
|
Co-requisite |
Not Available |
| Compatibles |
Not Available |
| Incompatibles |
Not Available |
|
None
|
Description
In this module students are placed in temporary employment in a Public Relations / communications role. During this time it is intended that they gain the opportunity to apply knowledge and skills learned during the course and the opportunity to reflect both on their performance and learning during the placement. They will be required to report on their experience.
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Learning Outcomes
1. Demonstrate reliability, punctuality and application in the relevant placement setting.
2. Apply practical experience and skills to given tasks in Public Relations.
3. Apply university-acquired knowledge to the work placement.
4. Reflect on learning outcomes from a critical event(s) during the INTRA placement.
5. Critically evaluate their contribution to the work placement.
|
| Workload |
Full-time hours per semester |
| Type |
Hours |
Description |
| Integrated training (INTRA) | 125 | INTRA formally integrates the student's academic study with closely co-ordinated realistic jobs, based on the work abilities of the student and the objectives of each programme. The student develops an understanding of the professional, practical world of industry. Also, the blending of theory and practice increases student motivation and allows a clearer view of a career path. Students who do not obtain a company placement may be offered the possibility of working on a research project in DCU. | | Total Workload: 125 |
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
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Indicative Content and Learning Activities
Intra Work PlacementStudents will spend three months on a Public Relations or Communications placement in a company or organisation in Ireland or abroad. This will typically be in either an agency or in an in-house communications department.
In some instances, the placement may be shorter, but must not be less than eight weeks. In exceptional cases, where it has not been possible to secure such a placement, students will be expected to work (part-time or full-time) on a research project in DCU under the supervision of a member of DCU academic staff. The experience gained in the latter case should allow all of the normal INTRA learning outcomes to be achieved. |
| Assessment Breakdown | | Continuous Assessment | 100% | Examination Weight | 0% |
| Course Work Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Reflective journal | Reflective Learning Diary:
Students are required to complete weekly entries in a learning diary. These entries should reflect upon the duties performed, the knowledge gained and the application of theory learned to practice in the work place.
While this journal is the basis on which the mark for this module will be determined, it is informed and validated by the academic site visit, the employer's report and the student's final report. | 97% | As required | | Performance evaluation | Academic Site Visit:
A site visit by an appointed academic tutor to the placement location, where the tutor will complete a form detailing the workplace performance of the student, the conditions of employment and the employer's perception of the student's performance. | 1% | As required | | Performance evaluation | Employer's Student Appraisal: Using a prescribed template, the employer will complete an appraisal of the student's performance during the work placement. | 1% | As required | | Report(s) | A final report based on students work placement diary and their overall experience. The report follows a clearly defined template and is submitted after the completion of the placement. The purpose of the INTRA Report is to provide students with an opportunity to evaluate and document their experience in the work place. This report is graded by the student's academic INTRA tutor and feedback is provided to the student. | 1% | Once per semester |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories:
Resit category 1: A resit is available for both* components of the module.
Resit category 2: No resit is available for a 100% continuous assessment module.
Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element. |
| * ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment |
| This module is category 2 |
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Indicative Reading List
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Other Resources
None |
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