Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Coursework Only |
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Description This module takes as a starting point the contrasting approaches of strategic and marketing communications and the more recent ‘public engagement’ policy agenda in science, technology , engineering, maths, environ and healthcare. We look critically at the strengths and weaknesses of each and ways the two approaches can combine, exploring the models and activities in research and practice that engaged stakeholders and the public in science and technology. Using several case studies and science communication literature, students will learn to strategise and apply various options from awareness campaigns and information transfer to citizen science and stakeholder participation. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Understand and analyse the many social processes linking science and society and the social contexts for technologies and science 2. Strategise and devise engagement plans taking various standpoints of vision and communication model, and applying appropriate engagement activities 3. Apply leadership in managing science or health education and public engagement initiatives 4. Monitor and evaluate impact and engagement output and processes in STEM | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Introduction to strategic communication in STEM and tactical engagementstrategic communication and impact on early technology transfer; seeing how communicating science effectively requires ‘models’ and ‘activities’; the moments from deficit to dialogue to participationScience and society: a short historyTracing the role of naturalistic inquiry from antiquity through the Enlightenment and its effects today; future visionsStrategic science communcationHow science for the mass media and science journalism beganSociety speaks backControversial science and technologies in health/medicine, enviro, STEM; from PUS to PEST; how social studies fo science evolved for engagement and sociology of science and medicine; competing knowledges onlineScience policy and science-in-practicescience governance ; peer review and research integrity; Responsible Research and Innovation (RRI)Institutional scienceMedical communications and institutional knowledge management and leadership; higher education sector research, introduction to engaged research [Deep engagement 1Including the public snd stakeholders in data and agenda setting; science shops, citizen science, and PPIDeep engagement 2When science is less strategic - makerspaces, DIY, the arts leading scienceEvaluation and monitoringEvaluating EPE programmes and impact | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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