Module: Visual Design

Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title	Visual Design
Module Code	CM5040
School	School of Communications
Module Co-ordinator	Semester 1: Trish Morgan Semester 2: Trish Morgan Autumn: Trish Morgan
Module Teachers	Trish Morgan
NFQ level	9	Credit Rating	10
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

None

Description

This module introduces the student to theories and concepts of graphic and visual design. Lectures provide a grounding in graphic design concepts, including colour, type, line, shape, form, layout and composition from a visual design perspective. Lectures and screenings introduce students to key graphic design styles and designers. Graphic and visual design are contextualised in their economic and social dimensions.

Learning Outcomes

1. Develop competencies in theories and concepts of graphic and visual design.
2. Critically appraise the work of visual designers and design styles.
3. Understand the role of visual design in social and economic contexts.
4. Understand the place of line, shape, colour, type, composition and layout in visual design.
5. Apply visual design concepts creatively and reflexively.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	33	Lectures and screenings, seminar support
Independent Study	217	Independent learning on visual design, reading, practice-based learning, assignment development.
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Portfolio	n/a	80%	n/a
Loop Quiz	n/a	20%	n/a

Reassessment Requirement Type
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Ellen Lund: 0, Thinking with Type, 9781568989693
Nicholas Mirzoeff: 0, The Visual Culture Reader, 0415252229
Lister et al: 0, New Media: a critical introduction, 9780415431613
Alan Fletcher: 0, The Art of Looking Sideways, 9780714834498

Other Resources

39687, DVD, 0, Helvetica, 39688, DVD, 0, Graphic Means,

Programme or List of Programmes

GDEMED	Graduate Diploma in Emerging Media
MSCEM	MSc in Emerging Media

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