Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Description Students undertaking this module will gain an understanding of the importance of audience analysis and research in contemporary media and communication studies. It aims to familiarise students with a broad range of theories and methods used in the study of media effects and audiences in both historical and contemporary contexts. Drawing on a range of media texts, the module will examine the ways in which meanings are generated for, and interpreted by audiences, in order to enhance our understanding of what people do, or don’t do, with media in society and culture. We examine media audiences as viewers, readers, listeners, producers, participants, activists. | |||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Demonstrate a detailed understanding of a range of key theoretical approaches to audience studies 2. Identify the range of relationships that exist between the media and their audiences. 3. Evaluate different theoretical and methodological approaches to the academic study of audiences. 4. Apply abstract knowledge of media audiences to empirical contexts. | |||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Overview of debates, issues and trends in contemporary audience studiesPower, Ideology and Meanings: Encoding/Decoding: The 'active audience': reading and resistance: The Pleasures of the Text: Women's Genres; Cultural Public Sphere, Counter Publics and Fan theory; Contexts of viewing: domesticity and home: 'New Media' and modes of consumption. | |||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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Date of Last Revision | 18-SEP-09 | ||||||||||||||||||||||||||||||||||||||
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