Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Description This module addresses the importance of audience studies for media studies and for society, culture and politics more generally. It aims to familiarise students with a broad range of theories and methods used in the study of film and television audiences in both a historical and contemporary context. It does so by focusing on the relationship between media texts and audiences, the social and cultural contexts of reception, and the ways in which meanings are generated for, and by, audiences. Through an examination of these elements, the module addresses the issues of media effects, influences and pleasures. | |||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Demonstrate a detailed understanding of a range of key theoretical and empirical approaches to audiences. 2. Identify the range of relationships that exist between the media and their audiences. 3. Evaluate different theoretical and methodological approaches to the academic study of audiences. 4. Apply abstract knowledge of media audiences to empirical contexts. | |||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
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Other Resources None | |||||||||||||||||||||||||||||||||||||||
This is the 5 credit version of the CM536 10 cr module. This version is only available to MSc Science Communication students | |||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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