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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Media Audiences and Consumption
Module Code CM5360
School School of Communications
Module Co-ordinatorSemester 1: Madeline Boughton
Semester 2: Madeline Boughton
Autumn: Madeline Boughton
Module TeachersMadeline Boughton
NFQ level 9 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
None
Description

This module addresses the importance of audience studies for media studies and for society, culture and politics more generally. It aims to familiarise students with a broad range of theories and methods used in the study of film and television audiences in both a historical and contemporary context. It does so by focusing on the relationship between media texts and audiences, the social and cultural contexts of reception, and the ways in which meanings are generated for, and by, audiences. Through an examination of these elements, the module addresses the issues of media effects, influences and pleasures.

Learning Outcomes

1. Demonstrate a detailed understanding of a range of key theoretical and empirical approaches to audiences.
2. Identify the range of relationships that exist between the media and their audiences.
3. Evaluate different theoretical and methodological approaches to the academic study of audiences.
4. Apply abstract knowledge of media audiences to empirical contexts.



Workload Full-time hours per semester
Type Hours Description
Lecture24Theories and methodologies of film and television audiences
Seminars12Discussion of class material and student research projects
Independent Study33Independent study
Independent Study106Essay preparation and writing
Total Workload: 175

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Essayn/a100%n/a
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

    Other Resources

    None
    This is the 5 credit version of the CM536 10 cr module. This version is only available to MSc Science Communication students
    Programme or List of Programmes
    GDEMEDGraduate Diploma in Emerging Media
    GDSMCGrad Dip in Social Media Communications
    MAPMA in Political Communication
    MSCEMMSc in Emerging Media
    MSMCMA in Social Media Communications
    Archives:

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