Module: Media Audiences & Consumption

Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title	Media Audiences & Consumption
Module Code	CM5360 (ITS) / MCO1048 (Banner)
Faculty	Humanities & Social Sciences	School	Communications
Module Co-ordinator	Madeline Boughton
Module Teachers	-
NFQ level	9	Credit Rating	5
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

None

Description

This module addresses the importance of audience studies for media studies and for society, culture and politics more generally. It aims to familiarise students with a broad range of theories and methods used in the study of film and television audiences in both a historical and contemporary context. It does so by focusing on the relationship between media texts and audiences, the social and cultural contexts of reception, and the ways in which meanings are generated for, and by, audiences. Through an examination of these elements, the module addresses the issues of media effects, influences and pleasures.

Learning Outcomes

1. Demonstrate a detailed understanding of a range of key theoretical and empirical approaches to audiences.
2. Identify the range of relationships that exist between the media and their audiences.
3. Evaluate different theoretical and methodological approaches to the academic study of audiences.
4. Apply abstract knowledge of media audiences to empirical contexts.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	24	Theories and methodologies of film and television audiences
Seminars	12	Discussion of class material and student research projects
Independent Study	33	Independent study
Independent Study	106	Essay preparation and writing
Total Workload: 175

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Essay	n/a	100%	n/a

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1

Indicative Reading List

Other Resources

None

This is the 5 credit version of the CM536 10 cr module. This version is only available to MSc Science Communication students