Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Description The module will introduce students to some of the key theories and debates in the field of political communications while developing an understanding of political communication scholarship that can be applied to contemporary events and issues. The module will examine the role of news media in political communication and will explore relevant theories to understand the interplay between politicians, media and the public. | |||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Critically analyse political communication scholarship from a range of academic sources in order to demonstrate an understanding of the discipline; 2. Assess theoretical approaches to understanding the public sphere and the role of political communication in the creation of an informed citizenry; 3. Identify the ways in which politicians, media and citizens engage to shape public policy; 4. Identify how political decision-makers and opinion leaders influence policy outcomes by framing issues in specific ways and seek to control media agendas; 5. Assess the role of different models of broadcasting on the public sphere and evaluate the issue of media ownership and market regulation. | |||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Topics• Public Opinion • Political Media and Models of Media and Politics • Media Effects • Leadership • Media and Political Corruption • Celebrity Politics • Election campaigns • Political Advertising • 'Fake News' and Disinformation • Populism and Political Communication | |||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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Date of Last Revision | 09-MAY-11 | ||||||||||||||||||||||||||||||||||||||
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