Module Specifications.
Current Academic Year 2024 - 2025
All Module information is indicative, and this portal is an interim interface pending the full upgrade of Coursebuilder and subsequent integration to the new DCU Student Information System (DCU Key).
As such, this is a point in time view of data which will be refreshed periodically. Some fields/data may not yet be available pending the completion of the full Coursebuilder upgrade and integration project. We will post status updates as they become available. Thank you for your patience and understanding.
Date posted: September 2024 No Banner module data is available
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Description To provide students with: An understanding of the need for effective communication in an emergency; The skills necessary to communicate effectively with the media, with other agencies and within their organisation. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Identify communication priorities in managing a crisis situation; 2. Evaluate media coverage of a crisis; 3. Contribute effectively to their organisation s communications strategy; 4. Develop and implement a crisis communications strategy; 5. Develop and manage effective internal communications; 6. Develop and manage effective relationships with journalists; 7. Deal effectively with impromptu media queries; 8. Communicate key messages in concise and effective manner; 9. Have an awareness of interview techniques. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Communications PlanningCommunications in the pre-crisis, crisis and post-crisis / continuity periods of a crisis.Communications StrategiesCrisis communications & communication management strategies.The Communications PlanPreparing a crisis communications plan.Internal CommunicationsEffective internal communications.Publics and StakeholdersIdentifying - and planning for - all the publics of an organisation.News Media PrioritiesUnderstanding the priorities of the media in a crisis or emergency.Managing Media RelationsCreating, maintaining and developing relatinoships with the media.EthicsEthics of communications and the mediaCase StudiesCase studies in emergency communications.Presentation & Interview SkillsPresentation skills and interview techniques for media relations.Press ReleasesPress / media releases and media conferences. | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||