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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Political Communication 2: Campaigns & Strat
Module Code CM5962
School School of Communications
Module Co-ordinatorSemester 1: Kevin Rafter
Semester 2: Mark O'Brien
Autumn: Mark O'Brien
Module TeachersMark O'Brien
Kevin Rafter
NFQ level 9 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Coursework Only

This module examines elections and political campaigns with a focus on communication strategies utilized to influence public opinion.

Learning Outcomes

1. Demonstrate a substantial understanding of the evolution of political campaigning and the relationship between campaign discourse, candidate discourse and public opinion
2. Demonstrate an understanding of campaign effects and campaign management including the role of leadership
3. Demonstrate an understanding of the role of marketing and advertising in the formation of political communication strategies
4. Assess efforts to improve the ethics of campaigning and the role of finances and lobbying
5. Assess the effectiveness of both ‘traditional’ media and digital media as central forces in political campaigning
6. Identify the ways in which civic and political engagement are affected by different approaches to conduct of the electoral process

Workload Full-time hours per semester
Type Hours Description
Total Workload: 0

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Group assignmentn/a40%n/a
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

    Other Resources

    Programme or List of Programmes
    MAPMA in Political Communication

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