Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Coursework Only |
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Description This module examines elections and political campaigns with a focus on communication strategies utilized to influence public opinion. | |||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Demonstrate a substantial understanding of the evolution of political campaigning and the relationship between campaign discourse, candidate discourse and public opinion 2. Demonstrate an understanding of campaign effects and campaign management including the role of leadership 3. Demonstrate an understanding of the role of marketing and advertising in the formation of political communication strategies 4. Assess efforts to improve the ethics of campaigning and the role of finances and lobbying 5. Assess the effectiveness of both ‘traditional’ media and digital media as central forces in political campaigning 6. Identify the ways in which civic and political engagement are affected by different approaches to conduct of the electoral process | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
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Indicative Reading List | |||||||||||||||||||||||||||||||||||||||||
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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