Module: Political Communication 2: Campaigns & Strategies

Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title	Political Communication 2: Campaigns & Strategies
Module Code	CM5962 (ITS) / MCO1056 (Banner)
Faculty	Humanities & Social Sciences	School	Communications
Module Co-ordinator	Kevin Rafter
Module Teachers	-
NFQ level	9	Credit Rating	10
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

Coursework Only

Description

This module examines elections and political campaigns with a focus on communication strategies utilized to influence public opinion.

Learning Outcomes

1. Demonstrate a substantial understanding of the evolution of political campaigning and the relationship between campaign discourse, candidate discourse and public opinion
2. Demonstrate an understanding of campaign effects and campaign management including the role of leadership
3. Demonstrate an understanding of the role of marketing and advertising in the formation of political communication strategies
4. Assess efforts to improve the ethics of campaigning and the role of finances and lobbying
5. Assess the effectiveness of both ‘traditional’ media and digital media as central forces in political campaigning
6. Identify the ways in which civic and political engagement are affected by different approaches to conduct of the electoral process

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Total Workload: 0

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Participation	n/a	10%	n/a
Group assignment	n/a	40%	n/a
Essay	n/a	50%	n/a

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1

Indicative Reading List

Other Resources

None