Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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None |
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Description To enable students to define key concepts of public relations; To familiarise students with the workings of press relations and public relations campaigns; To encourage critical thinking in relation to the practice of public relations. | |||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Provide a critical understanding of public relations; 2. Evaluate the strategic role of public relations in the creation and maintenance of a corporate or organisational reputation; 3. Analyse a public relations campaign; 4. Illustrate a particular issue or principle of public relations in the practice of PR; 5. Identify and demonstrate the impact of integrated communications campaigns within public relations practice | |||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
What is Public Relations?"Spin, image and relationships": consideration of the understanding - and public impression - of the Public Relations industry.Role & Function of Public RelationsConsideration of the role and function of Public Relations within an organisation and its relationship to advertising and marketing functions.Journalism & Public RelationsExamining the relationship between Public Relations practitioners and journalists.Poacher turned GamekeeperJournalists turned Public Relations practitioners.Advocacy Public RelationsThe role of Public Relations within the non-profit, campaigning and voluntary sector.New MediaThe impact of new media technologies on the practice of Public Relations.Promises, Promises...Consideration of the evaluation of Public Relations. | |||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources 0, Website, Public Relations Institute of Ireland, 0, Public Relations Institute of Ireland website, https://www.prii.ie/, 0, Website, Chartered Institute of Public Relations, 0, Chartered Institute of Public Relations website, https://www.cipr.co.uk/, 0, Website, Stephen Waddington, 0, Stephen Waddington website and resources, https://wadds.co.uk/, | |||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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