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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title New Enterprise Development Project
Module Code EF317
School DCUBS
Module Co-ordinatorSemester 1: Eric Clinton
Semester 2: Eric Clinton
Autumn: Eric Clinton
Module TeachersColm O'Gorman
Eric Clinton
Karen-Ann Dwyer
Catherine Faherty
Dervilla O'Brien
NFQ level 8 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Coursework Only
Written report demonstrating achievement of all learning outcomes.

This module, delivered over two semesters, has the dual aim of introducing the student to the theory and the practice of entrepreneurship within the context of new enterprise development in Ireland. The theory section provides an understanding of the role of the entrepreneur in innovation and new business formation. The practical section provides students with an understanding of the processes involved in initiating and developing a new business, and aims to encourage and develop in students the entrepreneurial skills required for such a venture. It is delivered by means of lectures, tutorials, guest speakers, and assignment feedback.

Learning Outcomes

1. Identify and investigate the viability of a new business venture opportunity.
2. Summarise the key issues for a new venture proposal.
3. Interpret primary and secondary market research for a new business venture.
4. Prepare financial statements for a new business.
5. Assess the commercial feasibility of a new business venture.
6. Develop a comprehensive business plan for a new venture as part of a team.
7. Discuss the nature and origins of new ventures.

Workload Full-time hours per semester
Type Hours Description
Lecture36Lectures covering theory and practice of entrepreneurship
Seminars12In class guest speakers relevant to the module
Tutorial4Two per semester
Group work48Assignment related
Assignment Completion12Entrepreneur interview and analysis
Assignment Completion15Feasibility Study
Assignment Completion25Market research and strategy
Assignment Completion50Business Plan
Independent Study48Assignment related
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Learning Activities
Classroom content includes lectures and guest speaker seminars. Tutorials cover the requirements for the assignments in detail. A major part of the module is working on identifying and assessing a business opportunity. Market research is undertaken to determine the feasibility of this opportunity, and a complete business plan is developed. Written and verbal feedback on some assignments is provided.

Entrepreneurship and New Venture Creation
This topic explores the nature of entrepreneurship, the entrepreneur and the new venture creation process.

New Business Opportunities
Examines the generation of new business ideas, the sources of business opportunities, and the processes for identifying business opportunities. Identify a new business opportunity.

Feasibility Study
Explore and identify the factors to be considered in assessing the feasibility of a new business idea.

Market Research and Assessment
Develop a market research plan to determine the feasibility of a new business opportunity. Undertake and analyse primary and secondary market research for the new business opportunity identified.

Legal and Operational Issues for a New Venture
Examine the registration, management, legal, and operational requirements for starting a new venture. Examine the area of intellectual property, patents, trademarks and copyright protection.

Finance and Financial Statements
Examine the financial requirements for a new business and sources of start-up and other funding. Preparation of costing and pricing tabulations, break even and ratio analysis, and financial statements including cashflow, profit & loss and balance sheet.

New Business Planning
Examine the role and structure of a business plan. Develop a complete plan based on a new business opportunity.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
ProjectInterview an entrepreneur and report findings20%Week 6
Report(s)Feasibility Study20%Week 10
ProjectMarket Research and Strategy Report25%Week 27
Report(s)Business Plan35%Sem 2 End
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • O'Gorman, C and J. Cunningham: 2007, Enterprise in Action: An Introduction to Entrepreneurship in an Irish Context, 3rd Edition, Oak Tree Press,
  • Burns, Paul: 2007, Entrepreneurship and Small Business, 2nd Edition, Palgrave,
  • Rae, David: 2007, Entrepreneurship: From Opportunity to Action, PalgraveMacMillan,
  • O'Kane, Brian: 2004, Starting a Business in Ireland, 5th Edition, Oak Tree Press,
  • Deakins, David and Mark Freel: 2009, Entrepreneurship and Small Firms, 5th Edition, McGraw Hill,
Other Resources

25067, Website, Government Resource for New Business, 0, http://www.basis.ie, 25068, Website, City and County Enterprise Boards, 0, http://.enterpriseboards.ie, 25069, Website, Enterprise Ireland, 0, http://www.enterprise-ireland.com/, 25070, Website, Business Plus Magazine, 0, http://www.bizplus.ie/,
Programme or List of Programmes
BSBachelor of Business Studies
BSEBachelor of Business Studies (Exchange)
BSIBusiness Studies ( with INTRA )
EBBA in Global Business
EBCBA in Global Business (Canada)
EBFBA in Global Business (France)
EBGBA in Global Business (Germany)
EBSBA in Global Business (Spain)
EBTBA in Global Business (USA)
Date of Last Revision21-FEB-12

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