Module: New Enterprise Development Project

Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title	New Enterprise Development Project
Module Code	EF317 (ITS) / BAA1003 (Banner)
Faculty	DCU Business School	School	DCU Business School
Module Co-ordinator	Eric Clinton
Module Teachers	Catherine Faherty, Colm O'Gorman, Henrique Machado Barros, Karen Ann Dwyer
NFQ level	8	Credit Rating	10
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

Coursework Only
Written report demonstrating achievement of all learning outcomes.

Description

This module, delivered over two semesters, has the dual aim of introducing the student to the theory and the practice of entrepreneurship within the context of new enterprise development in Ireland. The theory section provides an understanding of the role of the entrepreneur in innovation and new business formation. The practical section provides students with an understanding of the processes involved in initiating and developing a new business, and aims to encourage and develop in students the entrepreneurial skills required for such a venture. It is delivered by means of lectures, tutorials, guest speakers, and assignment feedback.

Learning Outcomes

1. Identify and investigate the viability of a new business venture opportunity.
2. Summarise the key issues for a new venture proposal.
3. Interpret primary and secondary market research for a new business venture.
4. Prepare financial statements for a new business.
5. Assess the commercial feasibility of a new business venture.
6. Develop a comprehensive business plan for a new venture as part of a team.
7. Discuss the nature and origins of new ventures.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	36	Lectures covering theory and practice of entrepreneurship
Seminars	12	In class guest speakers relevant to the module
Tutorial	4	Two per semester
Group work	48	Assignment related
Assignment Completion	12	Entrepreneur interview and analysis
Assignment Completion	15	Feasibility Study
Assignment Completion	25	Market research and strategy
Assignment Completion	50	Business Plan
Independent Study	48	Assignment related
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Learning Activities
Classroom content includes lectures and guest speaker seminars. Tutorials cover the requirements for the assignments in detail. A major part of the module is working on identifying and assessing a business opportunity. Market research is undertaken to determine the feasibility of this opportunity, and a complete business plan is developed. Written and verbal feedback on some assignments is provided.

Entrepreneurship and New Venture Creation
This topic explores the nature of entrepreneurship, the entrepreneur and the new venture creation process.

New Business Opportunities
Examines the generation of new business ideas, the sources of business opportunities, and the processes for identifying business opportunities. Identify a new business opportunity.

Feasibility Study
Explore and identify the factors to be considered in assessing the feasibility of a new business idea.

Market Research and Assessment
Develop a market research plan to determine the feasibility of a new business opportunity. Undertake and analyse primary and secondary market research for the new business opportunity identified.

Legal and Operational Issues for a New Venture
Examine the registration, management, legal, and operational requirements for starting a new venture. Examine the area of intellectual property, patents, trademarks and copyright protection.

Finance and Financial Statements
Examine the financial requirements for a new business and sources of start-up and other funding. Preparation of costing and pricing tabulations, break even and ratio analysis, and financial statements including cashflow, profit & loss and balance sheet.

New Business Planning
Examine the role and structure of a business plan. Develop a complete plan based on a new business opportunity.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Project	Interview an entrepreneur and report findings	20%	Week 6
Report(s)	Feasibility Study	20%	Week 10
Project	Market Research and Strategy Report	25%	Week 27
Report(s)	Business Plan	35%	Sem 2 End

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1

Indicative Reading List

O'Gorman, C and J. Cunningham: 2007, Enterprise in Action: An Introduction to Entrepreneurship in an Irish Context, 3rd Edition, Oak Tree Press,
Burns, Paul: 2007, Entrepreneurship and Small Business, 2nd Edition, Palgrave,
Rae, David: 2007, Entrepreneurship: From Opportunity to Action, PalgraveMacMillan,
O'Kane, Brian: 2004, Starting a Business in Ireland, 5th Edition, Oak Tree Press,
Deakins, David and Mark Freel: 2009, Entrepreneurship and Small Firms, 5th Edition, McGraw Hill,

Other Resources

25067, Website, Government Resource for New Business, 0, http://www.basis.ie, 25068, Website, City and County Enterprise Boards, 0, http://.enterpriseboards.ie, 25069, Website, Enterprise Ireland, 0, http://www.enterprise-ireland.com/, 25070, Website, Business Plus Magazine, 0, http://www.bizplus.ie/,