Module: New Enterprise Development Project

Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title	New Enterprise Development Project
Module Code	EF318
School	DCUBS
Module Co-ordinator	Semester 1: Henrique Machado Barros Semester 2: Henrique Machado Barros Autumn: Henrique Machado Barros
Module Teachers	Colm O'Gorman Damian Downes Geraldine Lavin Roisin Lyons Anushree Priyadarshini Catherine Faherty Philip O'Donnell Henrique Machado Barros
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

None
Written report assignment covering all learning outcomes.

Description

This module introduces students to the new venture creation process. Students will form business teams and work on assignments pertaining to 1) problem solving and opportunity recognition, 2) feasibility analysis and 3) business planning. In doing so, students will develop their creativity, leadership, planning and team management skills during the module. The module will necessitate elements of primary and secondary research collection and analysis, as well as aspects pertaining to new product development, product/service development, strategy, technology, legal issues, marketing, finance and management.

Learning Outcomes

1. Summarise the nature, origins and stakeholder involvement in the creation of new ventures.
2. Identify and investigate the viability of a new business venture opportunity.
3. Obtain and analyse primary and secondary market research for a new business venture opportunity.
4. Assess the commercial feasibility of a new business venture.
5. Develop and present a comprehensive business plan for a new venture.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	25	Lectures covering theory and practice of entrepreneurship
Assignment Completion	15	Identification of a business opportunity - opportunity recognition proposal
Assignment Completion	55	Feasibility study
Assignment Completion	30	Business Plan Presentation
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Learning Activities
The majority of classroom content is lectures that outline the theory and practice of entrepreneurship. During the module students will work on identifying and assessing a business opportunity, and preparing a pitch and business plan for a specific business opportunity.

Entrepreneurs and New Venture Success
This topic explores entrepreneurs, the nature of the new venture creation process and the determinants of new venture performance.

New Business Opportunities
Examines the sources of business opportunities; and explores processes for identifying new business opportunities. Students will identify business opportunities.

Feasibility Study and Market Assessment
Explores what factors to consider in assessing the feasibility of a new business idea. How to carry out both primary and secondary market research and analysis.

New Business Planning
Overview of the role and structure of a business plan.

Legal and operational issues
Management, legal and operational requirements in starting a new business. Intellectual property; patents, trademarks and copyright protection.

Financing a New Business
Examines the financial requirements of a new enterprise; the possible sources of finance; and how to prepare financial projections (costing and pricing, cashflow, manufacturing accounts, profit and loss account, balance sheet and break-even analysis).

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Report(s)	Identification of a business opportunity - opportunity recognition proposal	20%	Week 4
Report(s)	Feasibility Study	50%	Week 9
Presentation	Business Plan Presentation	30%	Week 12

Reassessment Requirement Type
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

O'Gorman, C and J. Cunningham: 2007, Enterprise in Action: An Introduction to Entrepreneurship in an Irish Context, 3rd., Oak Tree Press, Dublin,
Burns, Paul: 2007, Entrepreneurship and Small Business, 2nd Ed, Palgrave,
Rae, David: 2007, Entrepreneurship: From Opportunity to Action, PalgraveMacMillan,

Other Resources

40525, Website, 0, Government Resource for New Businesses, www.basis.ie, 40526, Website, 0, Enterprise Ireland, www.enterprise-ireland.com, 40527, Website, 0, Commercial Website, www.startingabusinessinireland.com,

Programme or List of Programmes

AF	BA in Accounting and Finance
ATT	BSc Athletic Therapy and Training
EB	BA in Global Business
ECE	BEng Electronic & Computer Engineering
HDEAT	H.Dip Engineering Analysis & Technology
ME	B.Eng. in Mechatronic Engineering

Date of Last Revision

01-FEB-12

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