Module:

Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

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Module Title
Module Code	(ITS)
Faculty		School
Module Co-ordinator	Semester 1: Roisin Lyons Semester 2: Roisin Lyons Autumn: Roisin Lyons
Module Teachers	Ann Largey Caroline McGroary Roisin Lyons
NFQ level	8	Credit Rating
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

None
Written report assignment covering all learning outcomes.

Description

The purpose of this module is to examine the theory and the practice of entrepreneurship. Entrepreneurship is studied in terms of opportunity recognition, the process of new venture creation and the determinants of new venture success. Assessment is based on students completing a number of assignments focussed on identifying a new business opportunity and preparing a plan and business pitch for a new business. The module is delivered through lectures.

Learning Outcomes

1. Identify and investigate the viability of a new business venture opportunity.
2. Summarise the key issues for a new venture proposal.
3. Interpret primary and secondary market research for a new business venture.
4. Assess the commercial feasibility of a new business venture.
5. Develop a comprehensive business plan for a new venture.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	72	Lectures covering theory and practice of entrepreneurship
Assignment Completion	42	Feasibility Study
Assignment Completion	60	Pitch and market assessment
Assignment Completion	76	Business Plan
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Learning Activities
The majority of classroom content is lectures that outline the theory and practice of entrepreneurship. During the module students will work on identifying and assessing a business opportunity, and preparing a pitch and business plan for a specific business opportunity.

Entrepreneurs and New Venture Success
This topic explores entrepreneurs, the nature of the new venture creation process and the determinants of new venture performance.

New Business Opportunities
Examines the sources of business opportunities; and explores processes for identifying new business opportunities. Students will identify business opportunities.

Feasibility Study and Market Assessment
Explores what factors to consider in assessing the feasibility of a new business idea. How to carry out both primary and secondary market research and analysis.

New Business Planning
Overview of the role and structure of a business plan.

Legal and operational issues
Management, legal and operational requirements in starting a new business. Intellectual property; patents, trademarks and copyright protection.

Financing a New Business
Examines the financial requirements of a new enterprise; the possible sources of finance; and how to prepare financial projections (costing and pricing, cashflow, manufacturing accounts, profit and loss account, balance sheet and break-even analysis).

Assessment Breakdown
Continuous Assessment	%	Examination Weight	%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Report(s)	Feasibility Study	20%	Week 5
Presentation	Elevator pitch & market research	30%	Week 10
Report(s)	Business Plan	50%	Sem 1 End

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category

Indicative Reading List

O'Gorman, C and J. Cunningham: 2007, Enterprise in Action: An Introduction to Entrepreneurship in an Irish Context, 3rd., Oak Tree Press, Dublin,
Burns, Paul: 2007, Entrepreneurship and Small Business, 2nd Ed, Palgrave,
Rae, David: 2007, Entrepreneurship: From Opportunity to Action, PalgraveMacMillan,

Other Resources

16041, Website, 0, Government Resource for New Businesses, www.basis.ie, 16042, Website, 0, City and County Enterprise Boards, www.enterpriseboards.ie, 16043, Website, 0, Enterprise Ireland, www.enterprise-ireland.com, 16044, Website, 0, Commercial Website, www.startingabusinessinireland.com,