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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title New Enterprise Development Project Entrepren
Module Code EF318P
School DCUBS
Module Co-ordinatorSemester 1: Roisin Lyons
Semester 2: Roisin Lyons
Autumn: Roisin Lyons
Module TeachersAnn Largey
Caroline McGroary
Roisin Lyons
NFQ level 8 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Written report assignment covering all learning outcomes.

The purpose of this module is to examine the theory and the practice of entrepreneurship. Entrepreneurship is studied in terms of opportunity recognition, the process of new venture creation and the determinants of new venture success. Assessment is based on students completing a number of assignments focussed on identifying a new business opportunity and preparing a plan and business pitch for a new business. The module is delivered through lectures.

Learning Outcomes

1. Identify and investigate the viability of a new business venture opportunity.
2. Summarise the key issues for a new venture proposal.
3. Interpret primary and secondary market research for a new business venture.
4. Assess the commercial feasibility of a new business venture.
5. Develop a comprehensive business plan for a new venture.

Workload Full-time hours per semester
Type Hours Description
Lecture72Lectures covering theory and practice of entrepreneurship
Assignment Completion42Feasibility Study
Assignment Completion60Pitch and market assessment
Assignment Completion76Business Plan
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Learning Activities
The majority of classroom content is lectures that outline the theory and practice of entrepreneurship. During the module students will work on identifying and assessing a business opportunity, and preparing a pitch and business plan for a specific business opportunity.

Entrepreneurs and New Venture Success
This topic explores entrepreneurs, the nature of the new venture creation process and the determinants of new venture performance.

New Business Opportunities
Examines the sources of business opportunities; and explores processes for identifying new business opportunities. Students will identify business opportunities.

Feasibility Study and Market Assessment
Explores what factors to consider in assessing the feasibility of a new business idea. How to carry out both primary and secondary market research and analysis.

New Business Planning
Overview of the role and structure of a business plan.

Legal and operational issues
Management, legal and operational requirements in starting a new business. Intellectual property; patents, trademarks and copyright protection.

Financing a New Business
Examines the financial requirements of a new enterprise; the possible sources of finance; and how to prepare financial projections (costing and pricing, cashflow, manufacturing accounts, profit and loss account, balance sheet and break-even analysis).

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Report(s)Feasibility Study20%Week 5
PresentationElevator pitch & market research30%Week 10
Report(s)Business Plan50%Sem 1 End
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • O'Gorman, C and J. Cunningham: 2007, Enterprise in Action: An Introduction to Entrepreneurship in an Irish Context, 3rd., Oak Tree Press, Dublin,
  • Burns, Paul: 2007, Entrepreneurship and Small Business, 2nd Ed, Palgrave,
  • Rae, David: 2007, Entrepreneurship: From Opportunity to Action, PalgraveMacMillan,
Other Resources

16041, Website, 0, Government Resource for New Businesses, www.basis.ie, 16042, Website, 0, City and County Enterprise Boards, www.enterpriseboards.ie, 16043, Website, 0, Enterprise Ireland, www.enterprise-ireland.com, 16044, Website, 0, Commercial Website, www.startingabusinessinireland.com,
Programme or List of Programmes
BSIFBBS (International Finance)
MINTDBSc Marketing, Innovation & Technology

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