Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Description This module explores the process of developing new business opportunities and it describes the approaches to planning in the context of new business opportunities. In particular, the module: Introduces alternative approaches to business planning, including tools such as the business model canvas. Develops the knowledge required to exploit business opportunities from across a range of disciplines, including new product development, strategy, marketing, finance, and management. Explores the application of alternative approaches to business planning in a range of contexts, such as new ventures, high growth firms, and in contexts such as new emerging technologies. | |||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Identify a new innovative business opportunity. 2. Summarise the key issues in assessing an innovative new business opportunity. 3. Assess the commercial feasibility of an innovative new business opportunity. 4. Demonstrate knowledge of approaches to planning in the context of new business opportunities. 5. Develop a comprehensive business plan for a new business opportunity. 6. Argue in favour of an innovative new business opportunity. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
The Origins of Business Opportunities: Exploring the sources of new opportunities and how entrepreneurs discover and create new opportunities.Business Planning: The role and structure of business plans.New Ventures: The new venture creation process. Exploring how entrepreneurs overcome challenges.Financing New Business Opportunities: The sources of finance; preparing financial projections; valuing new businesses. | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List | |||||||||||||||||||||||||||||||||||||||||
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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