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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Developing New Business Opportunities
Module Code EF5145
School DCUBS
Module Co-ordinatorSemester 1: Fergal Brophy
Semester 2: Colm O'Gorman
Autumn: Colm O'Gorman
Module TeachersFergal Brophy
NFQ level 9 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

This module explores the process of developing new business opportunities and it describes the approaches to planning in the context of new business opportunities. In particular, the module: Introduces alternative approaches to business planning, including tools such as the business model canvas. Develops the knowledge required to exploit business opportunities from across a range of disciplines, including new product development, strategy, marketing, finance, and management. Explores the application of alternative approaches to business planning in a range of contexts, such as new ventures, high growth firms, and in contexts such as new emerging technologies.

Learning Outcomes

1. Identify a new innovative business opportunity.
2. Summarise the key issues in assessing an innovative new business opportunity.
3. Assess the commercial feasibility of an innovative new business opportunity.
4. Demonstrate knowledge of approaches to planning in the context of new business opportunities.
5. Develop a comprehensive business plan for a new business opportunity.
6. Argue in favour of an innovative new business opportunity.

Workload Full-time hours per semester
Type Hours Description
Lecture36No Description
Independent Study214No Description
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

The Origins of Business Opportunities: Exploring the sources of new opportunities and how entrepreneurs discover and create new opportunities.

Business Planning: The role and structure of business plans.

New Ventures: The new venture creation process. Exploring how entrepreneurs overcome challenges.

Financing New Business Opportunities: The sources of finance; preparing financial projections; valuing new businesses.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
AssignmentOpportunity Recognition20%
AssignmentBusiness Plan50%
Oral ExaminationThe Pitch- selling your idea to a Venture Capitalist audience30%
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

    Other Resources

    Programme or List of Programmes
    GCENTGraduate Certificate in Entrepreneurship

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