Module: Developing New Business Opportunities

Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title	Developing New Business Opportunities
Module Code	EF5145 (ITS) / ENI1017 (Banner)
Faculty	DCU Business School	School	DCU Business School
Module Co-ordinator	Maura Mcadam
Module Teachers	Caroline McGroary, Caroline Mcmullan, Peter Robbins, Raja Clouse
NFQ level	9	Credit Rating	10
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

None

Description

This module explores the process of developing new business opportunities and it describes the approaches to planning in the context of new business opportunities. In particular, the module: Introduces alternative approaches to business planning, including tools such as the business model canvas. Develops the knowledge required to exploit business opportunities from across a range of disciplines, including new product development, strategy, marketing, finance, and management. Explores the application of alternative approaches to business planning in a range of contexts, such as new ventures, high growth firms, and in contexts such as new emerging technologies.

Learning Outcomes

1. Identify a new innovative business opportunity.
2. Summarise the key issues in assessing an innovative new business opportunity.
3. Assess the commercial feasibility of an innovative new business opportunity.
4. Demonstrate knowledge of approaches to planning in the context of new business opportunities.
5. Develop a comprehensive business plan for a new business opportunity.
6. Argue in favour of an innovative new business opportunity.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	36	No Description
Independent Study	214	No Description
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

The Origins of Business Opportunities: Exploring the sources of new opportunities and how entrepreneurs discover and create new opportunities.

Business Planning: The role and structure of business plans.

New Ventures: The new venture creation process. Exploring how entrepreneurs overcome challenges.

Financing New Business Opportunities: The sources of finance; preparing financial projections; valuing new businesses.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total
Course Work Breakdown
Assignment	Opportunity Recognition	20%
Assignment	Business Plan	50%
Oral Examination	The Pitch- selling your idea to a Venture Capitalist audience	30%

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1

Indicative Reading List

Other Resources

None