Module: Strategic Entrepreneurship and Innovation

Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title	Strategic Entrepreneurship and Innovation
Module Code	EF5170
School	DCUBS
Module Co-ordinator	Semester 1: Teresa Hogan Semester 2: Teresa Hogan Autumn: Teresa Hogan
Module Teachers	Teresa Hogan Peter Robbins
NFQ level	9	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

None

Description

Never before in history has innovation offered promise of so much to so many in so short a time. -Bill Gates This module introduces students to the latest thinking and practices on innovation and entrepreneurship in multiple contexts including, new venture creation, high-tech, corporate and social organizations. Students will learn and apply a variety of strategic innovation frameworks including Design Thinking and Business Model Innovation. This is an experiential module and student teams will have the opportunity to work collaboratively with instructors and client organisations on a real world innovation challenge..

Learning Outcomes

1. Explain and critically evaluate the key frameworks in design thinking and innovation literatures, in the context of entrepreneurship
2. Identify and validate an innovative solution for a client corporation, government organization or social enterprise.
3. Present, explain and make recommendations on an innovative solution to the client organization.
4. Identify and explain the key sources, enablers, and barriers to innovation in different contexts.
5. Build and maintain an effective entrepreneurial team and networks based on the needs of the client project.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	24	No Description
Group work	40	No Description
Class Presentation	6	No Description
Independent Study	25	No Description
Assignment Completion	30	No Description
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction: Entrepreneurship and Innovation in Business
Understanding the importance of entrepreneurship and innovation for both corporate and economic growth. The relationship between R&D, innovation and entrepreneurship. The role of champions and intrapreneurs.

Managing Innovation with Organizations
Approaches to corporate entrepreneurship and innovation - how companies drive innovation. Open innovation and network theories of innovation. Barriers to entrepreneurship and innovation.

Sources of Innovation
Types of innovation – incremental and radical: technological; platform; business model; customer experience. Assessment of different toolkits and practices.

Design Thinking and Innovation
The origins and uses of design thinking; Attributes and tools of Design Thinking; The Growth versus Fixed Mindset - Carol Dwedk; Team goal orientation; Customer journey mapping; Customer closeness and insights; Creating personas; Designing the user experience with and for customers

The Lean Start-up
Ries and the Lean Start-up, Osterwalder and the Business Model Canvas, Value Proposition Canvas, Maurya and the Lean Canvas, Prototyping, The MVP, Prototype testing and validation.

Understanding R&D and Intellectual property
The role and impact of R&D in an organisation. The link between R&D and Innovation. The knowledge transfer, absorptive capacity and commercialisation process. The value of innovation and IP.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Group assignment	Teams innovation project	60%	n/a
Group presentation	Innovation project presentation	10%	n/a
Essay	Critical Essay	30%	n/a

Reassessment Requirement Type
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Jeanne Liedtka and Tim Ogilvie: 2015, Designing For Growth, 3rd, Columbia Business School Publishing, New York,
Maurya, A: 2012, Running Lean: Iterate from Plan A to a Plan That Works, O'Reilly Media, USA,

Other Resources

None

Programme or List of Programmes

MSBM	MSc in Management (Business)
MSSM	MSc in Management (Strategy)
SMPB	Single Module Programme (Business)

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