Module Specifications.
Current Academic Year 2024 - 2025
All Module information is indicative, and this portal is an interim interface pending the full upgrade of Coursebuilder and subsequent integration to the new DCU Student Information System (DCU Key).
As such, this is a point in time view of data which will be refreshed periodically. Some fields/data may not yet be available pending the completion of the full Coursebuilder upgrade and integration project. We will post status updates as they become available. Thank you for your patience and understanding.
Date posted: September 2024
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Description Never before in history has innovation offered promise of so much to so many in so short a time. -Bill Gates This module introduces students to the latest thinking and practices on innovation and entrepreneurship in multiple contexts including, new venture creation, high-tech, corporate and social organizations. Students will learn and apply a variety of strategic innovation frameworks including Design Thinking and Business Model Innovation. This is an experiential module and student teams will have the opportunity to work collaboratively with instructors and client organisations on a real world innovation challenge.. | |||||||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Explain and critically evaluate the key frameworks in design thinking and innovation literatures, in the context of entrepreneurship 2. Identify and validate an innovative solution for a client corporation, government organization or social enterprise. 3. Present, explain and make recommendations on an innovative solution to the client organization. 4. Identify and explain the key sources, enablers, and barriers to innovation in different contexts. 5. Build and maintain an effective entrepreneurial team and networks based on the needs of the client project. | |||||||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Introduction: Entrepreneurship and Innovation in BusinessUnderstanding the importance of entrepreneurship and innovation for both corporate and economic growth. The relationship between R&D, innovation and entrepreneurship. The role of champions and intrapreneurs.Managing Innovation with OrganizationsApproaches to corporate entrepreneurship and innovation - how companies drive innovation. Open innovation and network theories of innovation. Barriers to entrepreneurship and innovation.Sources of InnovationTypes of innovation – incremental and radical: technological; platform; business model; customer experience. Assessment of different toolkits and practices.Design Thinking and InnovationThe origins and uses of design thinking; Attributes and tools of Design Thinking; The Growth versus Fixed Mindset - Carol Dwedk; Team goal orientation; Customer journey mapping; Customer closeness and insights; Creating personas; Designing the user experience with and for customersThe Lean Start-upRies and the Lean Start-up, Osterwalder and the Business Model Canvas, Value Proposition Canvas, Maurya and the Lean Canvas, Prototyping, The MVP, Prototype testing and validation.Understanding R&D and Intellectual propertyThe role and impact of R&D in an organisation. The link between R&D and Innovation. The knowledge transfer, absorptive capacity and commercialisation process. The value of innovation and IP. | |||||||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||||||