DCU Home | Our Courses | Loop | Registry | Library | Search DCU

Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Innovation,Entrepreneurship & Disruptive Tech
Module Code EF5185
School DCUBS
Module Co-ordinatorSemester 1: Colm O'Gorman
Semester 2: Colm O'Gorman
Autumn: Colm O'Gorman
Module TeachersColm O'Gorman
Nuala Lonergan
NFQ level 9 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

In increasingly competitive markets, innovation offers the very best route to successful and sustainable competitive advantage. Innovation is a key driver of commercial and social progress. It can range from simple, incremental innovation to radical transformations that disrupt organisations, industries and societies. But failure is more common than success in innovation projects and this module has been designed to help you lead successful innovation projects, either as entirely new ventures (entrepreneurship) or via corporate innovation programmes (intrapreneurship). You will learn the tools and frameworks like design thinking, disruptive innovation, open innovation, business model innovation, blue ocean strategy as well as the fundamentals of entrepreneurship. This module includes case studies, simulations, guest speakers, site visits and will provide you with practical and real insights about innovation and entrepreneurship. A feature of this module will be a deep dive into some of the technologies currently disrupting business models now and ones likely to impact your role and your organisation in the future.

Learning Outcomes

1. Demonstrate knowledge and understanding of different aspects of entrepreneurship and innovation, and their role in the private, public and third sector.
2. Be able to professionally contribute to and show leadership within the innovation process in your own organisation
3. Identify a potential opportunity for a new business and be able to professionally assess the commercial feasibility of a new business opportunity.
4. Understand and be able to exploit emerging technologies to drive growth within your organisation.
5. Be able to practically use the tools and frameworks of innovation and design thinking. (Including ethnography, segmentation, personas, brainstorming, visualisation)
6. Be able to develop an innovation strategy (including both product and process innovation as well as integrating stage-gate and open innovation) and develop an innovation roadmap for your brand/company or territory.

Workload Full-time hours per semester
Type Hours Description
Lecture22weekly classes, including case assignments, focussed on entrepreneurship and innovation
Workshop24workshops focussed on design thinking, creativity, etc.
Class Presentation4Presentations
Assignment Completion50Assignment 1
Assignment Completion30Assignment 2
Group work60Related to assignments, seminars, and self-directed learning assignments
Directed learning60Readings and case studies
Directed learning40Reading of core texts, case studies, etc.
Directed learning40Assigned readings and case studies
Assignment Completion40Assignment 1
Total Workload: 370

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Design Thinking Sprint
Students will engage in a fast paced, design sprint for a half day, during which they will learn how to both generate high potential ideas but also how to build the skills and tools of commercial creativity.

Brainstorming and Ideation Session
Participants will take part in an ideation session, during which we will use a professional (commercial) artist to render ideas and to help coach visual thinking for creativity.

New ventures - Ideas and Venture Creation Processes
Explore the origins of ideas. Explore how new organisations (ventures) are formed and the common mistakes made by entrepreneurs. Participants will complete case studies and readings.

Emerging Technology
Candidates will engage in a technology event to immerse themselves in the technologies destined to reshape the way business is done in future.

Financing Ideas - Informal, Formal and Emerging sources of Venture Capital
Explore how new ideas or financed, and how specifically the formal venture capital industry. Participants will complete case studies and readings.

Creativity Masterclass
Participants will learn the value of creativity and problem solving - and will acquire techniques to help boost their personal creativity at work but also to encourage a culture of creativity in their workplace.

Intrapreneurship and corporate venturing
Explore how established businesses seek to increase innovation through corporate venturing initiatives and through engagements with start-ups. Participants will complete case studies and readings.

Corporate Venture Lab
Participants will be invited to a 'fireside' where executives will discuss innovation hubs, innovation labs - how they work, whether they work - what is best practice and how they help grow the business.

Pitch and Presentation Day
Students will have been working in teams to develop a corporate innovation roadmap and in the final week, these will be presented in DCU Alpha's Lecture Theatre.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Professional PortfolioCorporate Innovation Roadmap [Group Assessment] to include two elements: Presentation Group report (3000 words):60%n/a
AssignmentThe Discovery and Exploitation of Opportunities [Individual Assessment] Individual report and reflection:40%n/a
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • O'Connor, G.C., Corbett, A.C. and Peters, L.S: 2018, Beyond the champion: institutionalizing innovation through people, Stanford University Press, California, 9780804798273
Other Resources

Programme or List of Programmes
MBAMasters in Business Administration

My DCU | Loop | Disclaimer | Privacy Statement