Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Description In increasingly competitive markets, innovation offers the very best route to successful and sustainable competitive advantage. Innovation is a key driver of commercial and social progress. It can range from simple, incremental innovation to radical transformations that disrupt organisations, industries and societies. But failure is more common than success in innovation projects and this module has been designed to help you lead successful innovation projects, either as entirely new ventures (entrepreneurship) or via corporate innovation programmes (intrapreneurship). You will learn the tools and frameworks like design thinking, disruptive innovation, open innovation, business model innovation, blue ocean strategy as well as the fundamentals of entrepreneurship. This module includes case studies, simulations, guest speakers, site visits and will provide you with practical and real insights about innovation and entrepreneurship. A feature of this module will be a deep dive into some of the technologies currently disrupting business models now and ones likely to impact your role and your organisation in the future. | |||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Demonstrate knowledge and understanding of different aspects of entrepreneurship and innovation, and their role in the private, public and third sector. 2. Be able to professionally contribute to and show leadership within the innovation process in your own organisation 3. Identify a potential opportunity for a new business and be able to professionally assess the commercial feasibility of a new business opportunity. 4. Understand and be able to exploit emerging technologies to drive growth within your organisation. 5. Be able to practically use the tools and frameworks of innovation and design thinking. (Including ethnography, segmentation, personas, brainstorming, visualisation) 6. Be able to develop an innovation strategy (including both product and process innovation as well as integrating stage-gate and open innovation) and develop an innovation roadmap for your brand/company or territory. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Design Thinking SprintStudents will engage in a fast paced, design sprint for a half day, during which they will learn how to both generate high potential ideas but also how to build the skills and tools of commercial creativity.Brainstorming and Ideation SessionParticipants will take part in an ideation session, during which we will use a professional (commercial) artist to render ideas and to help coach visual thinking for creativity.New ventures - Ideas and Venture Creation ProcessesExplore the origins of ideas. Explore how new organisations (ventures) are formed and the common mistakes made by entrepreneurs. Participants will complete case studies and readings.Emerging TechnologyCandidates will engage in a technology event to immerse themselves in the technologies destined to reshape the way business is done in future.Financing Ideas - Informal, Formal and Emerging sources of Venture CapitalExplore how new ideas or financed, and how specifically the formal venture capital industry. Participants will complete case studies and readings.Creativity MasterclassParticipants will learn the value of creativity and problem solving - and will acquire techniques to help boost their personal creativity at work but also to encourage a culture of creativity in their workplace.Intrapreneurship and corporate venturingExplore how established businesses seek to increase innovation through corporate venturing initiatives and through engagements with start-ups. Participants will complete case studies and readings.Corporate Venture LabParticipants will be invited to a 'fireside' where executives will discuss innovation hubs, innovation labs - how they work, whether they work - what is best practice and how they help grow the business.Pitch and Presentation DayStudents will have been working in teams to develop a corporate innovation roadmap and in the final week, these will be presented in DCU Alpha's Lecture Theatre. | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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