Module: E-Commerce and Entrepreneurship

Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title	E-Commerce and Entrepreneurship
Module Code	EF571
School	DCUBS
Module Co-ordinator	Semester 1: Geraldine Lavin Semester 2: Geraldine Lavin Autumn: Geraldine Lavin
Module Teachers	Teresa Hogan Geraldine Lavin David Kenny
NFQ level	9	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Coursework Only
Array

Description

The purpose of this module is to provide students with the unique opportunity to learn and practice the skills and expertise involved in the successful commercialisation of new technologies by developing a commercialisation plan for a product, process or service idea generated by university researchers.

Learning Outcomes

1. Analyse key stages and processes involved in the international commercialisation of new technology-based products, processes and services.
2. Investigate a commercialisation strategy for a new product, process or service in the market using the lean canvas model.
3. Assess the role of universities, governments, firms and entrepreneurs in the innovation process.
4. Develop enhanced team leadership, planning, negotiation and problem solving skills in a high-technology product development environment.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Group work	12	Bi-weekly in-class progress reports, project and process discussion and feedback
Independent Study	22	Reading core texts, case studies, project research using library databases.
Lecture	24	Outline of the feasibility plan. Case studies and presentations from experts in the field including entrepreneurs, venture capitalists, IP solicitors and technology transfer officers.
Group work	15	Weekly group meetings on project planning and management
Assignment Completion	30	Writing, compiling and structuring the feasibility plan.
Fieldwork	15	Consulting with experts from industry, DCU Technology Transfer Office and DCU Research Centres
Class Presentation	7	Group presentation of key findings of the commercialization plan
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

High Technology Entrepreneurship
This section examines the role of high technology ventures in economic growth and innovation - including the changing role of the university in National Systems of Innovations and the rise of the academic entrepreneur and the university spin-off company. It examines definitions, characteristics and roles of high-technology entrepreneurs.

The Commercialisation Plan.
This lecture looks at the planning process including the key sections of the Commercialisation Plan. It also the differentiates between the New Business Plan and the Commercialisation Plan

Marketing High Technology Products and Services
The challenge of marketing products and services based on discontinuous innovation. The high-technology adoption model, developed by Geoffrey Moore in Crossing the Chasm is assessed.

Intellectual Property Rights
Identifies the different types of IP protection available for technology products: trademarks, patents, design rights and copyright. It also examines the process and cost involved in registering and managing IP.

Financing High-Tech Start-Ups
There are two sections to this topic. Section 1 discusses the various sources of financing available to High-tech start-ups and section 2 looks at how to do financial projections for a typical start-up.

Business Models
Business and revenue models for New Technology-Based Firms. The business canvas model.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Assignment	Commercialisation Plan	80%	Sem 2 End
Assignment	Presentation	20%	Sem 2 End

Reassessment Requirement Type
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Natasha Evers, James Cunningham & Thomas Hoholm: 2021, Technology entrepreneurship: Bringing innovation to the marketplace, 2nd, Red Globe Press, UK,
Thomas N. Duening, Robert A. Hisrich and Michael A. Lechter: 2021, Technology Entrepreneurship: Taking innovation to the marketplace, 3rd Edition, Elsevier Academic Press, US,
Paul Burns: 2018, New venture creation: a framework for entrepreneurial start-ups, Palgrave MacMillan, London,
Dorf, R. C. and Byers, T. H.: 2018, Technologies Venture; from ideas to enterprise, 5th Edition, McGraw Hill, New York,

Other Resources

58701, Website, STVP The Stanford Engineering Entrepreneurship Centre, 2022, ecorner.stanford.edu - Resources and materials for educators in Entrepreneurship,, Stanford, STVP The Stanford Engineering Entrepreneurship Centre, https://ecorner.stanford.edu/, 58702, Website, Harvard, 2022, Harvard Business Case Studies, Harvard, Harvard Business Publishing Education, https://hbsp.harvard.edu/,

Programme or List of Programmes

SMPB	Single Module Programme (Business)

Date of Last Revision

25-MAY-11

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