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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Design and User Experience for Fin Tech
Module Code EF612
School DCUBS
Module Co-ordinatorSemester 1: Michael Dowling
Semester 2: Michael Dowling
Autumn: Michael Dowling
Module TeacherNo Teacher Assigned
NFQ level 9 Credit Rating 7.5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Coursework Only

User experience (UX) is a critical component of successful FinTech innovation and draws on both design skills and neuroeconomics. This miodule covers both of these aspects in demonstrating how to implement effective UX in modern finance. The module starts by laying a foundation for understanding behavioural influences on financial decision making. We show how a behavioural perspective is different to traditional finance. Then we look at how behavioural decision making can explain the behaviour of investors, financial managers, and other financial actors. Lastly, we demonstrate how design and UX choices in FinTech can help to capture and address these financial behaviours.

Learning Outcomes

1. Recognise the value of alternative analysis paradigms based on psychological and social forces for decision making in finance
2. Analyse models of financial decision making that incorporate behavioural characteristics in order to determine suitable models for specific circumstances
3. Demonstrate an understanding of how design choices can improve user experience in finance
4. Critically evaluate perspectives of future development of financial technology based on behavioural insights

Workload Full-time hours per semester
Type Hours Description
Lecture12Formal classes (lecture / workshop), one hour per week delivered live online, with a recorded option available.
Lecture12Formal classes (lecture), one hour per week delivered in pre-recorded online learning
Assignment Completion76Two individual assignments and a group presentation.
Independent Study87.5Class related reading and activities, guided reading and further learning.
Total Workload: 187.5

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Behavioural finance
1. Journey from traditional finance: Showing how some of the assumptions of traditional finance lead to poor understanding of financial decision making. 2. Behavioural financial decision making: An exploration of the psychological theories proposed as influences on the behaviour of financial actors. 3. Investor psychology: Showing how these theories influence financial asset pricing and the movement of financial markets. 4. Behavioural corporate finance: Linking the behavioural theories to understand how corporate finance is carried out in practice.

Principles of design and UX
Overview of core principles. Demonstration of how UX follows psychological principles. Discussion of design process in practice. Link between behavioural finance and UX. Good practice examples.

Case-based UX and design in finance
Case-based analysis of good practice for UX and design in finance. In part through expert (guest speaker) guidance demonstrating best practice and showcasing practical implementation. Cases will cover gamut of personal banking, investment, b2b fintech. Leading up to group project where the students develop their own application which implements good design and UX practice.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Report(s)Individual assessment: The student will demonstrate knowledge of the behavioural finance literature and how it informs financial decision making. [Submitted around Week 6 of the module]50%Week 24
Group presentationGroup work: Students will develop and present a FinTech application that demonstrates clear incorporation of design and user experience good practice guidelines. [Submitted end of teaching week]50%Week 30
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • Lucy Ackert,Richard Deaves: 2009, Behavioral Finance: Psychology, Decision-Making, and Markets, Cengage Learning, 9780324661170
  • H. Kent Baker,Greg Filbeck,Victor Ricciardi: 2017, Financial Behavior, Oxford University Press, 9780190269999
  • Steve Krug: 2014, Don't Make Me Think, Revisited, Pearson Education, 9780321965516
  • Jon Yablonski: 2020, Laws of UX, O'Reilly Media, 9781492055310
Other Resources

Programme or List of Programmes
MCMBSMicro-credential Modules DCUBS

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