Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Coursework Only |
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Description User experience (UX) is a critical component of successful FinTech innovation and draws on both design skills and neuroeconomics. This miodule covers both of these aspects in demonstrating how to implement effective UX in modern finance. The module starts by laying a foundation for understanding behavioural influences on financial decision making. We show how a behavioural perspective is different to traditional finance. Then we look at how behavioural decision making can explain the behaviour of investors, financial managers, and other financial actors. Lastly, we demonstrate how design and UX choices in FinTech can help to capture and address these financial behaviours. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Recognise the value of alternative analysis paradigms based on psychological and social forces for decision making in finance 2. Analyse models of financial decision making that incorporate behavioural characteristics in order to determine suitable models for specific circumstances 3. Demonstrate an understanding of how design choices can improve user experience in finance 4. Critically evaluate perspectives of future development of financial technology based on behavioural insights | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Behavioural finance1. Journey from traditional finance: Showing how some of the assumptions of traditional finance lead to poor understanding of financial decision making. 2. Behavioural financial decision making: An exploration of the psychological theories proposed as influences on the behaviour of financial actors. 3. Investor psychology: Showing how these theories influence financial asset pricing and the movement of financial markets. 4. Behavioural corporate finance: Linking the behavioural theories to understand how corporate finance is carried out in practice.Principles of design and UXOverview of core principles. Demonstration of how UX follows psychological principles. Discussion of design process in practice. Link between behavioural finance and UX. Good practice examples.Case-based UX and design in financeCase-based analysis of good practice for UX and design in finance. In part through expert (guest speaker) guidance demonstrating best practice and showcasing practical implementation. Cases will cover gamut of personal banking, investment, b2b fintech. Leading up to group project where the students develop their own application which implements good design and UX practice. | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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