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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Media and Communication Skills
Module Code EN206
School SALIS
Module Co-ordinatorSemester 1: Veronica Crosbie
Semester 2: Veronica Crosbie
Autumn: Veronica Crosbie
Module TeachersVeronica Crosbie
Barra Oseaghdha
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Coursework Only
Submit portfolio with selection of critical accounts of newspaper articles, advertisements, No Logo extract, etc.

To introduce students to English-language media, including newspapers, journals and magazines. To enable students to understand and critically appraise a variety of media text types from a linguistic and cultural viewpoint. To develop transferable project management skills.

Learning Outcomes

1. Critically analyse newspaper media
2. Critically analyse advertisements
3. Critically analyse Naomi Klein's No Logo
4. Project management skills
5. Create on-line magazine content
6. Reflect on group learning
7. English language writing skills development

Workload Full-time hours per semester
Type Hours Description
Lecture16Analysis of media, including newspaper articles, advertisements, No Logo
Group work8Development of Dublin Insight magazine
Independent Study101Reading media articles, preparing presentations, writing journal articles, creating on-line newspaper
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Digital ProjectCreation of on-line newspaper in groups80%Week 9
Performance evaluationReflection on group and individual contribution to on-line project20%Week 9
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • Klein, N.: 2005, No Logo,
  • Richardson, J.: 0, Analysing Newspapers,
Other Resources

0, Newspapers, 0, Daily broadsheet and tabloid newspapers,
Programme or List of Programmes
BSSAStudy Abroad (DCU Business School)
BSSAOStudy Abroad (DCU Business School)
IESAOStudy Abroad (Institute of Education)
SHSAOStudy Abroad (Science & Health)
Date of Last Revision26-SEP-11

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