Module: Media and Communication Skills

Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title	Media and Communication Skills
Module Code	EN206
School	SALIS
Module Co-ordinator	Semester 1: Veronica Crosbie Semester 2: Veronica Crosbie Autumn: Veronica Crosbie
Module Teachers	Veronica Crosbie Barra Oseaghdha
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Coursework Only
Submit portfolio with selection of critical accounts of newspaper articles, advertisements, No Logo extract, etc.

Description

To introduce students to English-language media, including newspapers, journals and magazines. To enable students to understand and critically appraise a variety of media text types from a linguistic and cultural viewpoint. To develop transferable project management skills.

Learning Outcomes

1. Critically analyse newspaper media
2. Critically analyse advertisements
3. Critically analyse Naomi Klein's No Logo
4. Project management skills
5. Create on-line magazine content
6. Reflect on group learning
7. English language writing skills development

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	16	Analysis of media, including newspaper articles, advertisements, No Logo
Group work	8	Development of Dublin Insight magazine
Independent Study	101	Reading media articles, preparing presentations, writing journal articles, creating on-line newspaper
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Digital Project	Creation of on-line newspaper in groups	80%	Week 9
Performance evaluation	Reflection on group and individual contribution to on-line project	20%	Week 9

Reassessment Requirement Type
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Klein, N.: 2005, No Logo,
Richardson, J.: 0, Analysing Newspapers,

Other Resources

0, Newspapers, 0, Daily broadsheet and tabloid newspapers,

Programme or List of Programmes

BSSA	Study Abroad (DCU Business School)
BSSAO	Study Abroad (DCU Business School)
IESAO	Study Abroad (Institute of Education)
SHSAO	Study Abroad (Science & Health)

Date of Last Revision

26-SEP-11

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