Module: Media & Communication Skills

Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title	Media & Communication Skills
Module Code	EN206 (ITS) / MCO1063 (Banner)
Faculty	Humanities & Social Sciences	School	SALIS
Module Co-ordinator	-
Module Teachers	Barra O Seaghdha, Fiona Gallagher
NFQ level	8	Credit Rating	5
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

Coursework Only
Submit portfolio with selection of critical accounts of newspaper articles, advertisements, No Logo extract, etc.

Description

To introduce students to English-language media, including newspapers, journals and magazines. To enable students to understand and critically appraise a variety of media text types from a linguistic and cultural viewpoint. To develop transferable project management skills.

Learning Outcomes

1. Critically analyse newspaper media
2. Critically analyse advertisements
3. Critically analyse Naomi Klein's No Logo
4. Project management skills
5. Create on-line magazine content
6. Reflect on group learning
7. English language writing skills development

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	16	Analysis of media, including newspaper articles, advertisements, No Logo
Group work	8	Development of Dublin Insight magazine
Independent Study	101	Reading media articles, preparing presentations, writing journal articles, creating on-line newspaper
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Assessment Breakdown
Continuous Assessment	0%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Digital Project	Creation of on-line newspaper in groups	80%	Week 9
Performance evaluation	Reflection on group and individual contribution to on-line project	20%	Week 9

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category -

Indicative Reading List

Klein, N.: 2005, No Logo,
Richardson, J.: 0, Analysing Newspapers,

Other Resources

0, Newspapers, 0, Daily broadsheet and tabloid newspapers,