Module: Innovation

Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title	Innovation
Module Code	FB300S (ITS) / ENI1000 (Banner)
Faculty	DCU Business School	School	DCU Business School
Module Co-ordinator	Eric Clinton
Module Teachers	-
NFQ level	8	Credit Rating	5
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

None

Description

This module introduces some of the key issues and seminal literature about innovation and product/process design. The course provides students with an opportunity to explore the various factors which affect the widespread adoption of an innovation to market. The module studies the various types of innovation; studying the effects of breakthrough products and incremental innovations on the market and market players. Focus will be both on the start-up climate and organisational innovation and examine the key strengths of each in a technological-driven market. Lastly the module will examine the need for customer-centricity in the innovation process and students will explore and apply techniques relating to lead-user design in conceptualising new products.

Learning Outcomes

1. Develop a critical awareness of the role of innovation as a key source of competitive advantage and growth.
2. Critically evaluate the main theoretical approaches for explaining the adoption of innovations
3. Identify and explain the strategies, skills and systems necessary for innovation.
4. Critically evaluate specific product innovations throughout time in terms of their successes and diffusion trajectories (national and international).
5. Understand and apply lead-user design and customer-centric design principles

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Directed learning	150	Including lectures, exercises, mini case studies, class discussions, assignments
Total Workload: 150

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Diffusion of innovation
Adoption, factors affecting, crossing the chasm, innovators dilemma, laggards,

Types of innovation
Breakthrough, incremental, marketing, organisational, product, process, architectural, platform.

Customer-centricity
consumer behavior, spending trends, forecasting, market research, lead-user design, affective reasoning

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Group project	Teams will conceptualise a new product innovation using lead-user design and customer-centric design principles. Teams will present their concept and diffusion strategy.	60%	Other
Assignment	Students will examine a successful innovation through time as it moves towards mass adoption, analysing the amendments made in both product design and marketing strategy in targeting different customer segments	30%	Other
Participation	Participation in in-class/online discussion	10%	Other

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 2

Indicative Reading List

Richard A. Gershon: 2016, Digital Media and Innovation Management and Design Strategies in Communication, 9781452241418
Alexander Brem: 2008, The Boundaries of Innovation and Entrepreneurship, Gabler, 9783834908339
Peter F. Drucker: 2007, Innovation and Entrepreneurship, Elsevier LTD, Oxford, 0750685085
Clayton M. Christensen: 2016, The innovator's dilemma, Harvard Business School Press, Boston, Mass., 0875845851
Aldo Cundari: 2016, Customer-centric marketing: building relationships and creating advocates in the age of the consumer, 9781119102618
Gunnar Liest, Andrew Morrison, and Terje Rasmussen: 2003, Digital media revisited, MIT Press, Cambridge, Mass., 0262122561

Other Resources

24161, website, TED Talks, 0, TED Talks - any relating to innovation,