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Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title Next Generation Management II
Module Code FB523P (ITS) / MNA1152 (Banner)
Faculty DCU Business School School DCU Business School
Module Co-ordinatorAbeer Almansour
Module TeachersCaroline Mcmullan, David Kenny, Gavin Brown, Raja Clouse, Rhea George, Terry O'Brien
NFQ level 9 Credit Rating 5
Pre-requisite Not Available
Co-requisite Not Available
Compatibles Not Available
Incompatibles Not Available
None
Array
Description

The Next Generation Management modules (I, II, III) aim to provide students with the opportunity to develop the competencies required for successful management/Leaderships careers and to contribute to business success. Particular emphasis is placed on reflection, critical thinking, collaborating with people, creating and sharing knowledge and dealing with complexity. The module focuses on four key themes. • Management and Career Development: Competence assessment, planning and development; • Business and Society; • Research; • Digital - Technologies, Media and Communication It also involves a practical project management exercise, introducing students to the key skills required to successfully manage projects.

Learning Outcomes

1. Be capable of reflecting on the legitimacy of business firms as an institution in global society through critical awareness of the expectations and demands that emanate from stakeholders and are placed on businesses.
2. Possess an insight into the extent to which social, ethical, environmental, local and global issues need be considered from a strategic perspective and the appropriate business responses and approaches for dealing with such issues and stakeholders.
3. Evaluate a range of digital platforms and infrastructure technologies, using both theoretical and practical evaluation approaches
4. Demonstrate mastery of effective communication including the selection and use of media for specialist and non-specialist audiences
5. Critically assess a variety of commonly used research methods and choose the appropriate method for a given research question
6. Apply a range of business research techniques, both qualitative and quantitative
7. Evaluate and assess the methodology and results from a research project
8. Apply a structured and efficient approach to the management of projects.



Workload Full-time hours per semester
Type Hours Description
Lecture48Lectures, Tutorials, Workshops, Seminars, mini-Conferences
Directed learning77Assignments, PODs, Study
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction
During the module students will collate evidence of learning into a portfolio. The portfolio will be divided into four key themes: 1. Personal and Career Development: Competence assessment, planning and development; 2. Bsuiness and Society; 3. Research; 4. Digital media and communication. The contact hours for this module are a combination of programmed core sessions complimented by “personal opportunities for development” (PODs). PODs can be selected from a list generated by the NGM Team and can be proposed by individual students for approval by the NGM Team. Students must complete PODs linked to all four key themes detailed above.

Business and Society
• Corporate Stakeholders o Ethics o Governance o Corporate Citizenship o Social Responsibility o Lobbying • Managing Others o Multi-National Corporations o Role of Government o Social Dumping / Race to the Bottom o Free and/or Fair Trade • Environment and Community o Sustainability o NGOs o Corporate activism o Corporate Philanthropy • Societal Trends o Demographics, Equality and Diversity o Technology o Consumers o Quality of Work

Research
• Research ethics • Research planning • Research proposals • Role of Theory • Literature Review • Qualitative Research Methods • Quantitative Research Methods • Sample Selection • Measurement in Quantitative Research • Data Analysis • Quality in Research • Using Statistical Software

Digital - Technologies, Media and Communication
• Digital marketing and e-commerce • Mobile marketing and m-commerce • Digital content creation • Digital platforms & technologies • Report writing • Communication skills

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
AssignmentGoogle Challenge25%n/a
AssignmentBusiness and Society Case Study40%
AssignmentQuantitative research project25%n/a
AssignmentParticpation10%
Reassessment Requirement Type
Resit arrangements are explained by the following categories:
Resit category 1: A resit is available for both* components of the module.
Resit category 2: No resit is available for a 100% continuous assessment module.
Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1
Indicative Reading List

    Other Resources

    None

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