Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Description This module is offered online to Global Business (EBG2) students during the 12 teaching weeks of semester 2, year 2, while they are on their work placement (INTRA). Its purpose is to further develop students‘ fluency and accuracy in German as well as to improve their comprehension of both written and spoken German. It will also deepen students‘ knowledge of business German vocabulary and concepts in preparation for the study of business in Germany. | |||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Demonstrate good grammatical control in spoken and written production; non-systematic errors and minor flaws may still occur but they are rare and can often be corrected in retrospect. 2. Demonstrate a good range of vocabulary for matters connected to the field of international business. 3. Source credible, reliable and complex information in the target language 4. Write about a business-related topic with reasonable precision and fluency | |||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Indicative ContentThere will be a particular focus on business German and business German vocabulary and concepts. The module will cover the following topics in particular: 1. International relations, particularly German-Irish trade relations and foreign trade. 2. Market research and the Marketing-Mix (Product, Place, Price, Promotion) 3. Intercultural communication, in particular, for intercultural business. The module will also build on the grammar work carried out in module GE295 by consolidating students understanding of core grammar topics and introducing new grammar elements. The materials for this module will be provided on its LOOP page on a weekly basis. | |||||||||||||||||||||||||||||||||||||||
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Other Resources None | |||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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