Module: Introduction to Marketing

Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title	Introduction to Marketing
Module Code	MG101
School	DCUBS
Module Teacher	No Teacher Assigned
NFQ level		Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

None

Description

Learning Outcomes

1. Differentiate between the five main business orientations and appreciate the evolution of modern marketing practices.
2. Describe and discuss the environmental forces and trends within theses forces that affect the firm s ability to serve its customers.
3. Discuss how consumer decision making varies with types of buying decision.
4. Assess the benefits of market segmentation and position an offer for maximum competitive advantage.
5. Evaluate the components and processes involved in framing the marketing mix.
6. Explain the general principles underlying the management of services.
7. Discuss the components of a strategic marketing plan.
8. Appreciate the significance of social responsibility and ethical marketing behaviour.

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Total Workload: 0

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

None

Assessment Breakdown
Continuous Assessment	40%	Examination Weight	60%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Oral Examination	Group Case Study (one Group presents per week)	20%	Every Week
Oral Examination	Case study participation	10%	Every Week
Oral Examination	Individual Assesment	10%	Every Week

Reassessment Requirement Type
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Other Resources

None

Programme or List of Programmes

AF	BA in Accounting and Finance
AFU	Age Friendly University Programme
BPY	BSc (Honours) in Psychology
BS	Bachelor of Business Studies
BSSA	Study Abroad (DCU Business School)
BSSAO	Study Abroad (DCU Business School)
EBC	BA in Global Business (Canada)
EBF	BA in Global Business (France)
EBG	BA in Global Business (Germany)
EBS	BA in Global Business (Spain)
EBT	BA in Global Business (USA)
HMSA	Study Abroad (Humanities & Soc Science)
HMSAO	Study Abroad (Humanities & Soc Science)
IFCBC	IFC Int. Business & Languages (Chinese)
IFCBE	IFCInter.Bus&Lang(English with Fr/Ge/Sp)
INTB	Bachelor Business Studies International
MINT	BSc Marketing, Innovation & Technology

Date of Last Revision

16-MAY-12

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