Module Specifications..
Current Academic Year 2024 - 2025
Please note that this information is subject to change.
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Description This module aims to provide you with an opportunity to reflect on the experiences and reflections of innovators, researchers, marketers and entrepreneurs of foresight initiatives across a range of product-market and technological setting, and further research some market opportunities highlighted in their presentations. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Discuss the tools and techniques used by marketers to understanding what changes and developments may define and shape the future. 2. Describe and discuss why organisations with a future orientation are how are better prepared to capitalise on the potential of the future and to reduce the risks and threats it may present. 3. Discuss the finding of specific foresight reports undertaken across a range of technology/product/markets. 4. Discuss some of the technologies and marketplace realities they are likely to meet in their first 5-8 years out of college. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Guest Presenter and TopicSPEAKER: Ms Angela Healy, Director of Research, Empathy Marketing TOPIC: The Future of Market ResearchGuest Presenters and TopicsSPEAKER:Dr Hugh Henry, Head of Innovation, Bord na Mona Topic: The role of innovation in winning market share, creating and retaining customers and creating value for Bord Na MónaGuest Presenters and TopicsSpeaker: SPEAKER: Ms Helen King, Senior Business Analyst, An Bord Bia TOPIC: Anticipating Tomorrow: Shaping the future of the Irish food and drink market towards 2020Guest Presenter and TopicSPEAKER: Dr Heinrich Anhold, Managing Director, Epona Biotech Topic: Challenges faced by Epona Biotech in the development and upcoming launch of the world's first portable equine blood analyserGuest Presenter and TopicSPEAKER: Dr Eoin Sweeney, Head of Department, Sustainable Energy Ireland, (Sustainable Energy Ireland's Ocean Energy Development Unit) TOPIC: Marine Energy: Strategy and Future ProspectsGuest Presenter and TopicSPEAKER: Anthony Mccauley, Head of Innovation, Fujitsu Topic: Fujitsu's approach to Human Centric ComputingGuest Presenter and TopicDr Stephen Flinter, Scientific Programme Manager, ICET Directorate, Science Foundation Ireland, TOPIC: Perspectives on the Emergence and Application of Platform TechnologiesGuest Presenter and TopicMs Cathy Orr, Senior Director, International PR, PopCap Games International Ltd. Topic: How PopCap International markets its core game brands to the mass market | |||||||||||||||||||||||||||||||||||||||||
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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