Module: Marketing for Sustainable & Ethical Development

Module Specifications.

Current Academic Year 2024 - 2025

All Module information is indicative, and this portal is an interim interface pending the full upgrade of Coursebuilder and subsequent integration to the new DCU Student Information System (DCU Key).

As such, this is a point in time view of data which will be refreshed periodically. Some fields/data may not yet be available pending the completion of the full Coursebuilder upgrade and integration project. We will post status updates as they become available. Thank you for your patience and understanding.

Date posted: September 2024

Module Title	Marketing for Sustainable & Ethical Development
Module Code	MG343 (ITS) / MAD1015 (Banner)
Faculty	DCU Business School	School	DCU Business School
Module Co-ordinator	Gary Sinclair
Module Teachers	-
NFQ level	8	Credit Rating	5
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

Coursework Only

Description

MG343 analyses how marketing has contributed to accelerating climate change and its potential role in the global response to the crisis. Emphasis will be placed on the critical analysis of prominent theoretical frameworks (e.g. corporate social responsibility, social marketing) and their use for navigating key questions concerning ethics, equality, individual responsibility and sustainability within the contemporary marketing process.

Learning Outcomes

1. Develop a critical literacy in order to analyse the challenges and ethics of sustainable marketing practice
2. Identify the roles that marketers, consumers and broader figurations play in promoting sustainability in both local and international markets
3. Develop solutions for fostering sustainability and ethical lenses in the marketing process
4. Communicate and apply academic literature concerning framing of sustainable marketing practice in efficient and engaging way

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Assessment Feedback	2	No Description
Lecture	22	No Description
Group work	20	No Description
Independent Study	81	Asynchronous recordings, assigned readings and study and synthesis of course materials
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

What is sustainability?

Critical marketing

Corporate Social Responsibility

Principles of social marketing

Evolution of the sustainable marketplace

Consumer activism

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Essay	n/a	70%	Sem 2 End
Group project	n/a	30%	Every Second Week

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1

Indicative Reading List

Hastings, G: 2022, Hyperconsumption: Corporate Marketing vs. the Planet.,
Peterson, M: 2021, Sustainable Marketing: A Holistic Approach.,
Wallace-Well, D: 2019, The Uninhabitable Earth,

Other Resources

None