Module: Marketing for Sustainable & Ethical Develop

Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title	Marketing for Sustainable & Ethical Develop
Module Code	MG343
School	DCUBS
Module Co-ordinator	Semester 1: Gary Sinclair Semester 2: Gary Sinclair Autumn: Gary Sinclair
Module Teachers	Gary Sinclair
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Coursework Only

Description

MG343 analyses how marketing has contributed to accelerating climate change and its potential role in the global response to the crisis. Emphasis will be placed on the critical analysis of prominent theoretical frameworks (e.g. corporate social responsibility, social marketing) and their use for navigating key questions concerning ethics, equality, individual responsibility and sustainability within the contemporary marketing process.

Learning Outcomes

1. Develop a critical literacy in order to analyse the challenges and ethics of sustainable marketing practice
2. Identify the roles that marketers, consumers and broader figurations play in promoting sustainability in both local and international markets
3. Develop solutions for fostering sustainability and ethical lenses in the marketing process
4. Communicate and apply academic literature concerning framing of sustainable marketing practice in efficient and engaging way

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Assessment Feedback	2	No Description
Lecture	22	No Description
Group work	20	No Description
Independent Study	81	Asynchronous recordings, assigned readings and study and synthesis of course materials
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

What is sustainability?

Critical marketing

Corporate Social Responsibility

Principles of social marketing

Evolution of the sustainable marketplace

Consumer activism

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Essay	n/a	70%	Sem 2 End
Group project	n/a	30%	Every Second Week

Reassessment Requirement Type
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Hastings, G: 2022, Hyperconsumption: Corporate Marketing vs. the Planet.,
Peterson, M: 2021, Sustainable Marketing: A Holistic Approach.,
Wallace-Well, D: 2019, The Uninhabitable Earth,

Other Resources

None

Programme or List of Programmes

BSSA	Study Abroad (DCU Business School)
BSSAO	Study Abroad (DCU Business School)
HMSA	Study Abroad (Humanities & Soc Science)
HMSAO	Study Abroad (Humanities & Soc Science)
MINT	BSc Marketing, Innovation & Technology

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