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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Research Methods
Module Code MG5006
School DCUBS
Module Co-ordinatorSemester 1: Margaret Heffernan
Semester 2: Margaret Heffernan
Autumn: Gavin Brown
Module TeachersCaroline McMullan
Gavin Brown
Margaret Heffernan
Mary Loonam
Lisa Van Der Werff
Pierangelo Rosati
Grace Fox
NFQ level 9 Credit Rating 0
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

This module gives participants an understanding of the processes in undertaking research. The focus of the module will be research as part of business research in a specialist domain. The module will begin with an introduction to the research process, and will develop into an exploration of alternative approaches to research methods. Each stage of the research process will be examined: research design, ethcis, literature review, research methodologies and data gathering techniques, data analysis, drawing conclusions, making recommendations. By the end of the module participants will have a thorough grasp of the principles and practicalities of how to conduct research.

Learning Outcomes

1. Explain the nature and purpose of research
2. Prepare a literature review
3. Identify the main stages in the research process
4. Examine the philosophical issues that underpin research
5. Choose and justify an appropriate research methodology
6. Recognize and appraise ethical issues that may arise while carrying out research

Workload Full-time hours per semester
Type Hours Description
Lecture24No Description
Independent Study21Self Study
Independent Study20Library Study
Assignment Completion60Preparation for Individual Assignment
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction The research process - ethics in social research, research in operations and technology.

Designing a Research Project
creating a conceptual framework, the research statement/ question/ hypothesis, research aim and objectives, methodology and method rationale.

Developing a Theoretical Framework
Writing a literature review Research Methodology, quantitative qualitative and mixed methods approaches - designing an appropriate methodological framework

Data Analysis
Developing analytical frameworks, describing and interpreting data, the role of theory in data analysis

Conclusions & Recommendations
Coming to conclusions, making recommendations

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Report(s)Research Proposal assignment100%Sem 2 End
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • Saunders, M; Lewis, P; Thornhill, A.: 2009, Research Methods for Business Students, 5th, Prentice Hall,
  • Fisher, C.: 2007, Research and Writing a Dissertation, 2nd, Prentice Hall,
Other Resources

Programme or List of Programmes
MSDMMSc in Digital Marketing

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