DCU Home | Our Courses | Loop | Registry | Library | Search DCU

Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Practicum - Applied Research
Module Code MG513D
School DCUBS
Module Co-ordinatorSemester 1: Andrew MacIntyre
Semester 2: Andrew MacIntyre
Autumn: Andrew MacIntyre
Module TeachersRegina Connolly
Darach Turley
John Connolly
Andrew MacIntyre
Laura Berry
Pierangelo Rosati
David Butt
David Kenny
Baidyanath Biswas
NFQ level 9 Credit Rating 30
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
None
Description

Both the dissertation and practicum are intended to afford postgraduate students on the MSDM programme an opportunity to exercise their creative, questioning, analytic, and writing skills in a focused and practical manner. Whereas the dissertation is a critical evaluation of a research question primarily from an academic perspective, the practicum is intended to expose the student to an analysis of a real-world problem. While their focus is different (primarily academic, or applied) they must each contain a substantial piece of primary research and students are expected to put into practice the theoretical materials covered in earlier modules.

Learning Outcomes

1. Demonstrate a sound grasp of the theoretical principles affecting a defined area of a domain of knowledge
2. Synthesize existing sets of knowledge
3. Demonstrate a capacity for original thought, logical argument and the ability to discuss objectively and rigorously
4. Perform primary research to explore further specific aspects of a problem.
5. Apply the appropriate qualitative and/or quantitative methodologies to a primary research project
6. Analyze primary data and draw conclusions based on that data.
7. Appropriately reference all materials cited, using the Harvard Business School style



Workload Full-time hours per semester
Type Hours Description
Directed learning750No Description
Directed learning750No Description
Total Workload: 1500

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

The readings will by dictated by the topic selected

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
AssignmentDissertation OR Practicum100%Other
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 2
Indicative Reading List

    Other Resources

    None
    Programme or List of Programmes
    MSDMMSc in Digital Marketing
    Archives:

    My DCU | Loop | Disclaimer | Privacy Statement