Module: Aviation Business Management

Module Specifications.

Current Academic Year 2024 - 2025

All Module information is indicative, and this portal is an interim interface pending the full upgrade of Coursebuilder and subsequent integration to the new DCU Student Information System (DCU Key).

As such, this is a point in time view of data which will be refreshed periodically. Some fields/data may not yet be available pending the completion of the full Coursebuilder upgrade and integration project. We will post status updates as they become available. Thank you for your patience and understanding.

Date posted: September 2024

Module Title	Aviation Business Management
Module Code	MT327 (ITS) / MNA1097 (Banner)
Faculty	DCU Business School	School	DCU Business School
Module Co-ordinator	Marina Efthymiou
Module Teachers	Cathal Guiomard, Simon Fagan
NFQ level	8	Credit Rating	5
Pre-requisite	Not Available
Co-requisite	Not Available
Compatibles	Not Available
Incompatibles	Not Available

Repeat examination

Description

This module examines aviation businesses and spans both airlines and non airline aviation organisations. The module analyses the organisational structures of different aviation organisations in the sector. An aim of the module is to provide students with management skills and techniques applicable to the aviation industry and in doing so both aviation tactical and strategic/corporate management techniques are analysed.

Learning Outcomes

1. 1 Describe the structure of aviation entities and assess the management practices applicable to each organisation n/a C1, C2
2. Be able to discuss the variety of aviation business models and key considerations in developing long range strategic plans n/a C1, C2, C3
3. Develop an understanding of planning and the annual budgetary process n/a C1, C2, C3
4. Be able to illustrate the components of the revenue pipeline; (1) make products available for sale (scheduling and pricing), (2) distribute and sell products (marketing and distribution) and (3) fulfil the customer experience (service delivery and product development) LO5 discuss the key d n/a C1, C2, C3
5. Be able to discuss key developments in the global aviation business and examine the current issues relevant to the commercial airline/airport community

*Type*	*Hours*	*Description*
Workload	Full-time hours per semester
Lecture	22	Outline of theory and practical elements of aviation management
Independent Study	42	Exam preparation
Directed learning	56	Preparation for and follow up after class - including reading
Independent Study	80	Reading, problem solving and library work
Assignment Completion	50	Research, data collection and write up of assignments
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction to Management
General management principles/techniques Corporate culture and management styles

Organisational Structures
Generic structures (PLC v Private) Passenger airlines, freight entities, air traffic services, airports, MROs, lessors

Strategic and Corporate Management
Business models, consolidation, alliances and joint ventures Financial reporting and liquidity Long range planning Annual budgetary process Cost control Foreign currency and fuel hedging policies Investment appraisal / Economic analysis Asset management / Fleet planning Crew establishment / Resource planning Partner relations Brand management

Tactical management
Network development (airports and airlines) Scheduling Revenue management and pricing Ancillary revenue Marketing, advertising and loyalty (FFP) Distribution (GDS, Res, Online Booking Engine) Product development and service delivery

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Type	Description	% of total	Assessment Date
Course Work Breakdown
Group assignment	New airline start-up project; each project team (comprising five students), will submit and present plans covering their individual areas of responsibility	50%	Week 4

Reassessment Requirement Type
Resit arrangements are explained by the following categories: Resit category 1: A resit is available for both* components of the module. Resit category 2: No resit is available for a 100% continuous assessment module. Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1

Indicative Reading List

0: Wensveen, J. 2011, Air Transportation. A Management Perspective, 7 Ed., Ashgate Publishing, 232110
0: O’Connell, J. & Williams, G. 2011, Air Transport in the 21st Century. Key Strategic Developments, Ashgate Publishing, 232111
0: Doganis, R. 2006, The Airline Business, 2 Ed., Routledge London., 232115
0: Shaw, S. 2007, Airline Marketing and Management, 6 Ed., Ashgate Publishing, 232116
0: Rhoades, D.L. 2008, Evolution of International Aviation, 2 Ed., Ashgate Publishing,

Other Resources

45419, website, CAPA, 0, centre for aviation, http://centreforaviation.com, 45420, website, Air transport world, 0, Air transport world, http://atwonline.com,

At the moment, the text is silent on the programme in which the module is delivered, and the assessment page has the two assessments but does not seem to add these up to 100% I will see if I can find out how to correct these points. Cathal