Module Specifications.
Current Academic Year 2024 - 2025
All Module information is indicative, and this portal is an interim interface pending the full upgrade of Coursebuilder and subsequent integration to the new DCU Student Information System (DCU Key).
As such, this is a point in time view of data which will be refreshed periodically. Some fields/data may not yet be available pending the completion of the full Coursebuilder upgrade and integration project. We will post status updates as they become available. Thank you for your patience and understanding.
Date posted: September 2024 No Banner module data is available
| |||||||||||||||||||||||||||||||||||||||||||
None |
|||||||||||||||||||||||||||||||||||||||||||
Description To provide students with a strong conceptual foundation by studying in detail the concepts underpinning the electronic marketplace and the associated business, technological and societal implications. | |||||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Discuss the key concepts and themes pertaining to the evolution of the E-commerce marketplace. 2. Describe the key issues that should be considered in developing an E-business business model. 3. Describe the key stages and challenges involved in formulating an E-business strategy. 4. Describe some of the security and risk management challenges facing the e-commerce organisation. 5. Identify models that can be used to assist in understanding online consumer behaviour. 6. Describe how marketing communication technologies can be used to better understand the online consumer. | |||||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
|||||||||||||||||||||||||||||||||||||||||||
Indicative Content and Learning Activities
The Evolution of E-CommerceThe origins and growth of E-commerce; The unique features of E-commerce technology; Social technology, user content generation and social networking; Potential limiting factors on the growth of B2C E-Commerce.E-Commerce Business ModelsKey elements of an E-commerce business model; Major B2C business models; B2B business models; Business models in emerging e-commerce areas; How the Internet and web change business strategy structure and process; New approaches to business modelsE-Business Design and Strategic PlanningThe stages in developing, formulating and executing an E-business strategy; The challenges and management implications associated with the formulation of E-business strategies.Security and Risk ManagementThe scope of the E-commerce security problem, dimensions of E-commerce security, the tension between security and other values, security threats.Online Consumer BehaviourThe Internet audience and consumer behaviour; Profiles of online consumers; online purchasing decision making; a model of online consumer behaviour; products and the branding process; Internet marketing technologies; B2C and B2B marketing and branding strategies.Online Marketing CommunicationsOnline advertising; behavioural targeting; Understanding the costs and benefits of online marketing communications; the website as a marketing communications tool; domain names and search engine optimization; using technology to better understand the online consumer. | |||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||
Indicative Reading List
| |||||||||||||||||||||||||||||||||||||||||||
Other Resources None | |||||||||||||||||||||||||||||||||||||||||||