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Module Specifications..

Current Academic Year 2023 - 2024

Please note that this information is subject to change.

Module Title Strategy Organisation and Innovation
Module Code MT5139B
School DCUBS
Module Co-ordinatorSemester 1: Marty Reilly
Semester 2: Marty Reilly
Autumn: Marty Reilly
Module TeachersAidan Dempsey
Caroline McMullan
Cyril Kirwan
Marty Reilly
Donal O'Brien
Marina Efthymiou
NFQ level 9 Credit Rating 7.5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

Strategy, Organisation and Innovation develops and analyses key management concepts within the multifaceted organisational and external environment. The primary issues of integrating diverse and complex functions and divisions to deliver organisational strategy under conditions of economic and international turbulence are identified and analysed. Students are encouraged to dissect and challenge management theories to develop strategic thinking which is in its very essence questioning, challenging, unconventional and innovative.

Learning Outcomes

1. Identify central issues in complex cross functional organisational problems, to suggest alternative courses of action, and to present well supported, considered diagnoses and recommendations.
2. Exhibit analytical and decision making skills for dealing with complex conceptual organisational problems and strategic change, and the ability to apply these skills in an ethical manner.
3. Define strategic issues, to critically reflect on existing theories, to creatively combine or develop conceptual models where necessary and to flexibly employ theories where useful.
4. Illustrate an understanding of different schools of thought and an insight into the assumptions, possibilities and limitations of each set of theories.
5. Demonstrate a critical, analytical, flexible and creative mind set which challenges and assesses issues of strategy, innovation, organisation and industry.

Workload Full-time hours per semester
Type Hours Description
Lecture28Participating in Scheduled Classes
Group work30Preparing a written report and classroom presentation
Assignment Completion40Individual Assigment
Independent Study90Reading the pre-assigned cases and articles
Lecture36Participating in Scheduled classes
Group work30Preparing a written report and classroom presentation
Assignment Completion50Completion of individual assignment
Independent Study114Reading the pre-assigned cases and articles
Total Workload: 418

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Strategy - Techniques for Strategic Analysis

Stakeholder Priorities and Strategic CSR

Industry and Competitive Analysis

Strategic Positioning - Focus and Alignment

Open Innovation and Lead Users

Value-based Strategy for Non-profit Sectors

Business Model Innovation

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Group project Strategic Analysis Project30%
AssignmentIndividual Assignment70%
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List

  • Hill, C, Jones, G and Schillling, M. A.: 2014, Strategic Management: Theory & Cases: An Integrated Approach, Cengage Learning,
  • DeWitt, B. & Meyer, R.: 2010, Strategy: Process, Content, Context, Thomson,
  • Christensen, C. & Raynor, M.: 2003, The Innovator's Solution, Harvard Business School Press,
Other Resources

Programme or List of Programmes
MSALMSc in Aviation Leadership
MSEMMSc in Emergency Management

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