Module Specifications..
Current Academic Year 2024 - 2025
Please note that this information is subject to change.
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Description The airline industry is intensely competitive. Airline managers are required to understand the competitive environment, be able to perform a strategic analysis and understand the brand building processes. The emergence of LCCs and the airline business models, the formation of international strategic alliances (i.e. Star Alliance, Oneworld and SkyTeam), airline performance, revenue management and cost reduction strategies are the main areas that will be covered in this module. | |||||||||||||||||||||||||||||||||||||||||
Learning Outcomes 1. Synthesise knowledge and understanding of the airline strategy forming process. 2. Recognise the role and importance of the airline alliances and joined ventures 3. Demonstrate an understanding of the external and internal environment affecting the airline performance 4. Take responsibility for research produced, including, efficient time management, working to set deadlines and targets, demonstrating self-discipline, creative thinking and critical reflections of their own performance. 5. Critically evaluate the different airline business models and assess their management practices and strategy | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Airline Business ModelsThe different airline business models (Full Service Network Carriers, charter airlines, Low Cost Carriers, hybrid models, all business class airlines, etc.) will be discussed using industry examples, academic papers and case studies.Airline performanceMeasurement and Performance Indicators, airline pricing and revenue management are central elements in an airline's performance.Airline strategyCost reduction strategies will be identified and discussed. The strategic decisions of airlines will also be discussed using industry examples and case studies. | |||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||||
Programme or List of Programmes
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