Module Specifications..
Current Academic Year 2024 - 2025
Please note that this information is subject to change.
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Description Once organisations move from marketing a single product to having multiple brands, then a strategy is required to manage the portfolio. In Ireland, according to recent OECD Research (2019), SME Innovation Intensity (how much our companies spend on innovation) and our Innovation Productivity (what we get for that spend) are both comparatively low. Many SMEs approach innovation without a strategy or process. This module will address that gap and will cover all the elements required to deliver a successful innovation programme. Areas covered will be: Innovation Strategy; Innovation Structures; Innovation Processes including Stage Gate and Design Thinking. It will include Open Innovation ; strategic partnerships and Crowdsourcing and Crowdfunding. Also included will be techniques for integrating voice of the customer in the innovation process. Innovation leadership will also be a theme: commitment, vision, strategy and policy. Innovation culture will be studied and an audit tool provided. Some content will be drawn from the 2019 international ISO Innovation Management Standard which was developed exclusively to remedy this deficit in Irish SMEs. | |||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Mastery in critical thinking, analysis, problem diagnosis, and the evaluation of options, as well as the communication, and implementation of solutions, guided by theoretical and empirical research in innovation management and the functional aspects of business, especially new product development. 2. A systematic understanding of the theory, mindsets,concepts, frameworks, rules and methods at the forefront of knowledge pertaining to innovation management, which includes, for example, knowledge relating to the determinants of effective innovation management of internal (strategic management, finance, technology management, information, operations management, organizational behavior, corporate culture, human resource management, analysis and conversion of data to insight – and its communication), as well as knowledge relating to the external environment (economics, marketing, and strategic management) that impact the firm’s innovation performance and management; knowledge of the concepts, 3. A systematic, integrated and critical awareness of knowledge and practices relevant to innovation management, including the theories, frameworks, models, concepts, ideas, and paradigms that form the body of knowledge in the domain of innovation management and which will enable learners to diagnose and resolve operational and strategic management problems and/or exploit opportunities in the delivery of the mission, goals and objectives of the organisation. | |||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Innovation Ambition MatrixCore, Adjacent and Disruptive InnovationDoblinTypes of InnovationStructure for innovationTypes of teams and hubs to drive innovationProcesses for InnovationStage-GateSources of InnovationOpen innovationInnovation in the market for foodManaging R&D in the Food sectorBuilding a culture of innovation in the organisationaligning people, culture and structureOptimising innovation decision makingInnovation performance measurement | |||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources None | |||||||||||||||||||||||||||||||||||||||
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Programme or List of Programmes
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