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Module Specifications.

Current Academic Year 2024 - 2025

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Date posted: September 2024

Module Title Cross Cultural Agility
Module Code MT5175 (ITS) / MNA1031 (Banner)
Faculty DCU Business School School DCU Business School
Module Co-ordinatorNeil Lowndes
Module Teachers-
NFQ level 9 Credit Rating 5
Pre-requisite Not Available
Co-requisite Not Available
Compatibles Not Available
Incompatibles Not Available
Coursework Only
Description

This module advances students’ study of culture, focusing on techniques to manage people from different cultures, and the cross-cultural challenges that arise in International Business. Case studies and class discussions will be used to highlight the critical importance of being culturally aware of norms and differences across the globe - and on effective efforts used in communication. Participants on the module will gain greater understanding of different institutional, governance and business contexts across the globe. A key focus of the module will be on cross-cultural negotiation, tactics to be employed, managing conflict, and on the participation and management of global teams. Additionally, students will get an insight into institutional differences across countries/regions. Finally, the module aims to equip students with the skills to apply analytical frameworks to specific cases and to work in a multicultural team.

Learning Outcomes

1. An ability to critically evaluate the importance of culture for international business.
2. An ability to utilize existing frameworks to better understand and capture sources of cultural differences and dimensions influencing those differences.
3. To develop a critical awareness of the problems associated with underlying assumptions in traditional approaches to study differences between cultures.
4. To gain a greater understanding of how cross-cultural issues can impact upon management of business functions in an International setting.
5. To develop the skills necessary to utilize evidence-based decision making across a range of international settings and scenarios.
6. To understand and appreciate the role of diversity management in an International organisations.



Workload Full-time hours per semester
Type Hours Description
Lecture22Lecturers & Seminars
Independent Study30Assigned Readings
Group work25Working on group project
Independent Study48Study and synthesis of course materials and additional readings for individual assignment.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Indicative Content
Frameworks / Models of National Culture. Cross-Cultural Theories & Communication. Culture at the individual, national, industry and organizational level. Managing Diversity. Comparative International Management and Leadership Styles. Global Teams – Making them work. International Negotiations – Challenges & best practices.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Group project n/a30%n/a
Extended Essay / Dissertationn/a70%n/a
Reassessment Requirement Type
Resit arrangements are explained by the following categories:
Resit category 1: A resit is available for both* components of the module.
Resit category 2: No resit is available for a 100% continuous assessment module.
Resit category 3: No resit is available for the continuous assessment component where there is a continuous assessment and examination element.
* ‘Both’ is used in the context of the module having a Continuous Assessment/Examination split; where the module is 100% continuous assessment, there will also be a resit of the assessment
This module is category 1
Indicative Reading List

  • Browaeys, Marie-Joelle; Price, Roger: 0, Understanding cross-cultural management., 3rd, Pearson.,
Other Resources

38400, 0, In addition to case studies, class discussions and debates, a number of readings will also be utilized from a variety of peer reviewed academic journals, eg, Journal of International Business Studies, Journal of World Business,,

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