Module Specifications.
Current Academic Year 2024 - 2025
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Date posted: September 2024
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Description This module examines design thinking and provides students with an understanding of how creative and practical efforts can be leveraged to better frame problems and ultimately to adopt solution-focused practices. Design thinking encompasses novel approaches to analyse and assess how creative solutions can be applied to complex business problems across different industries and contexts. Workshops and practical sessions will be used to equip participants with the requisite lateral thinking skills that enable them to deploy and leverage established frameworks of design thinking. Participants will focus on the journey from ideation to prototype development, learn and understand the importance of empathy in product design, and develop skills in the framing and solving of both business and societal problems. These skills, which draw on many disciplines, will better equip participants to understand the process of journey mapping and to leverage appropriate methodologies to better solve customer problems. Additionally, the role of innovation teams and managing the innovation process across International boundaries will come under examination. A key focus of the module is on digital disruption, how technology is transforming industries and how this impacts the value proposition of existing goods and services. Case studies will be used to highlight best practices across the globe and to illustrate how creativity, co-creation and viability screening can be leveraged together to create tangible and profitable solutions. | |||||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Deploy the tools of design thinking, including established approaches to the framing of problems. 2. Determine how design thinking principles can be applied within a wide variety of business and societal contexts. 3. Work as part of a collaborative team on a real-life business problem. 4. To understand the theoretical foundations of design thinking. 5. To be able to compare and contrast methods of design thinking with traditional approaches to innovation. 6. To develop an understanding of User experience (UX) and Consumer Experience (CX). | |||||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Indicative Topics:An introduction to Design Thinking. User Experience and Consumer Experience. Converting ideas into Action. The framing of problems. Models & Frameworks of Creativity. Solution-focused thinking and digital disruption. Design thinking in different contexts. | |||||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources 38427, 0, In addition to case studies, class discussions and debates, a number of readings will also be utilized from a variety of peer reviewed academic journals, eg, R&D Management, Technovation, Creativity and Innovation Management., | |||||||||||||||||||||||||||||||||||||||||||