Module Specifications..
Current Academic Year 2023 - 2024
Please note that this information is subject to change.
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Coursework Only |
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Description This course covers Business 101 (covered in the first three weeks of the course) and students then move to learning the LIFE module. Business 101 is an introductory, immersive, module in business delivered across all first-year undergraduate business programmes. It provides students with a firm foundation for the world of business and strives to move students away from a rote learning, memory-based approach, towards higher order thinking. This is achieved through experiential learning in conjunction with formative and innovative assessment techniques. This module is delivered in the first two weeks of the academic term intensifying contact time between lecturers and students. This delivery approach supports the students' socialisation and identification with their chosen programme and establishes a safe learning environment for them in the early days of transition to University. LIFE The module exposes participants to multiple modes of learning including online learning, conference seminars, applied projects and reflective writing. Students develop their enterprise skills and knowledge via lectures, teamwork, online learning, applied project work, and industry speaker events. Students will gain insight into the reality of the business world across a range of organisational from corporate business to SME or family business, entrepreneurship to non-profit contexts. They will investigate processes of bringing new ideas into action within these contexts, through the lens of enterprise and innovation. The module is designed to highlight the spectrum of business career options open to our students upon graduation. The mission of ENT101 is to develop innovative and enterprising competencies in our business students, and allow them to witness the importance and applicability of these skillsets in all enterprise contexts. | |||||||||||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Comprehend the language of business – profit, revenue, costs – and perform basic evaluations of business performance in terms of these financial indicators. 2. Explain the dimensions of running a business including marketing, strategy, human resource management and governance. 3. Discuss at an introductory level the role of investment in business, how businesses can be financed and the implications of financing through debt and equity. 4. Understand the fundamentals of effective teams, with an emphasis on virtual teams, including optimising team communication, decision-making and creativity. 5. Consider contemporary research and insights surrounding the future of the workplace, the workforce, and the nature of work, including the role of technology and remote working. 6. Engage with and reflect on enterprise-related content 7. Research the social, cultural and economic landscape to identify areas of innovation. 8. Apply idea generation techniques to solve enterprise challenges. 9. Discuss the main concepts and techniques relating to innovation and entrepreneurship. 10. Work collaboratively in teams to design and produce ‘research-ready’ innovation concepts in response to a client brief. | |||||||||||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
BusinessWhat is business; the purpose of business; short history of business; different economic systems.Entrepreneurship and key business termsNature and purpose of entrepreneurship, costs, profits and risks in business.ManagementThe role and objective of managers and human resource management in business; how are employees motivated; recognising employee stress and managing trade unions; how human resource management impacts on business performance.MarketingWhat is marketing; how is the function of marketing linked with the accounting function; how can a business connect with its customers.Accounting, Finance and EconomicsWhat is accounting; difference between financial accounting and management accounting; what do the profit and loss statements, balance sheet and cashflow statements tell the reader. Difference between debt and equity.TeamsWhat are high performing teams, what are virtual teams. Optimising team creativity, communication, and decision making.Future of work and technologyWhat is the future of work and technology. | |||||||||||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List
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Other Resources 48808, 0, Management Innovation and Entrepreneurship: A Global Perspective, edited by Demetris Vrontis, et al., Cambridge Scholars Publisher, 2015. ProQuest Ebook Central,, Chapter 3 Innovation in MultiNational Corporations https://ebookcentral-proquest-com.dcu.id, | |||||||||||||||||||||||||||||||||||||||||||||||||
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