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Latest Module Specifications

Current Academic Year 2025 - 2026

Module Title Information Technology in Society
Module Code BAA1009 (ITS: MG330)
Faculty DCU Business School School DCU Business School
NFQ level 8 Credit Rating 5
Description

MG330 is a readings based and student-led module on the BSc Marketing Innovation and Technology degree. As a fourth year subject it aims to develop and apply students’ understanding of the societal structures in which technology develops and the implications of technological progress. It covers a variety of themes including (but not limited to) technological addiction, automation, surveillance and privacy, post-humanism and social justice. Ideological and political frameworks are explored to make sense of these thematic issues.

Learning Outcomes

1. Students will be able to demonstrate knowledge of theories of technology in society
2. Students will be able to communicate and apply academic frameworks concerning technology in society through real-life case studies.
3. Students will be able to identify major social, political and cultural issues regarding information technology in everyday life through local and international contextualisation.
4. Students will be able to critically reflect on the ethics and sustainability of technological development.


WorkloadFull time hours per semester
TypeHoursDescription
Lecture22Various themes of IT in society
Directed learning30Case study reading/preparation
Group work24Preparation of case studies and class debate
Assignment Completion24background reading for essay
Directed learning25Preparation and revision
Total Workload: 125
Section Breakdown
CRN10088Part of TermSemester 1
Coursework0%Examination Weight0%
Grade Scale40PASSPass Both ElementsY
Resit CategoryRC1Best MarkN
Module Co-ordinatorGary SinclairModule Teacher
Assessment Breakdown
TypeDescription% of totalAssessment Date
Group assignmentWeekly participation tasks30%Every Second Week
AssignmentIndividual essays65%n/a
Completion of online activityContributions to weekly forums5%Every Week
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.

* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment

Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Differing ideologies and politics of IT

Captive technologies

Critiquing information technology.

Privacy and surveillance

Technology and social justice

IT and the post-human

IT Futures.

Indicative Reading List

Books:
  • Zuboff, S: 2019, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, Profile books,
  • Tegmar, M: 0, Life 3.0: Being Human in the age of Artificial Intelligence, Penguin Books, UK,
  • Castell, M: 2010, The Rise of the Network Society: Information Age: Economy, Society and Culture Volume One, 2nd Edition, Wiley Blackwell, Chichester,


Articles:
  • Norbert Elias: 1995, Technization and Civilization, Theory Culture Society, 12, 742, 521806
  • 2011: Marketing empowerment and exclusion in the information age, Marketing Intelligence & Planning, 29, 3948,
Other Resources

  • 1: Website, BBC, The Virtual Revolution,
  • 418480: 1, Television series, Charlie Brooker, 2011, Black Mirror, Channel 4/Netflix
  • 418481: 1, Podcast, New York Times, 2020, Rabbit Hole,
  • https://podcasts.apple.com/us/podcast/rabbit-hole/id1507423923:

<< Back to Module List View 2024/25 Module Record for MG330