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Latest Module Specifications

Current Academic Year 2025 - 2026

Module Title Information Technology in Society
Module Code BAA1009 (ITS: MG330)
Faculty DCU Business School School DCU Business School
NFQ level 8 Credit Rating 5
Description

IT and Society is a readings based and student-led module on the BSc Marketing Innovation and Technology and Digital Business and Innovation degrees. As a fourth year subject it aims to develop and apply students’ understanding of the societal structures in which technology develops and the implications of technological progress. It covers a variety of themes including (but not limited to) technological addiction, automation, surveillance and privacy, post-humanism and social justice. Ideological and political frameworks are explored to make sense of these thematic issues.

Learning Outcomes

1. Students will be able to demonstrate knowledge of theories of technology in society
2. Students will be able to communicate and apply academic frameworks concerning technology in society through real-life case studies.
3. Students will be able to identify major social, political and cultural issues regarding information technology in everyday life through local and international contextualisation.
4. Students will be able to critically reflect on the ethics and sustainability of technological development.


WorkloadFull time hours per semester
TypeHoursDescription
Lecture22Various themes of IT in society
Directed learning30Case study reading/preparation
Independent Study24Preparation of case studies and class debate
Assignment Completion24background reading for oral examination
Directed learning25Preparation and revision
Total Workload: 125
Section Breakdown
CRN10088Part of TermSemester 1
Coursework100%Examination Weight0%
Grade Scale40PASSPass Both ElementsN
Resit CategoryRC1Best MarkN
Module Co-ordinatorGary SinclairModule Teacher
Assessment Breakdown
TypeDescription% of totalAssessment Date
AssignmentReflections15%n/a
Completion of online activityContributions to weekly forums10%Every Week
Oral Examinationn/a75%n/a
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.

* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment

Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Differing ideologies and politics of IT
Examination of the ideological and political assumptions embedded in the development and governance of information technologies. Consideration of how technological systems reflect broader social, economic, and political power structures. Indicative topics may include: Technological determinism and the social shaping of technology Techno-optimism, techno-pessimism and technological solutionism The political economy of the digital economy and platform capitalism Silicon Valley ideology and innovation culture Corporate influence and power in digital infrastructures State governance and regulation of digital technologies Technology and democracy

Captive technologies
Indicative topics may include: Persuasive technology and behavioural design Captology and behaviour modification through digital systems Attention economies and engagement-based platform models The “hook” model and variable reward mechanisms in digital platforms Algorithmic personalisation and behavioural nudging Addictive design features in social media and digital platforms Ethical debates surrounding manipulative design practices

Critiquing information technology.
Introduction to critical perspectives that challenge dominant narratives of technological progress and neutrality. Indicative topics may include: Critical theory approaches to technology Technology as a socio-technical system Unintended consequences of technological innovation The myth of technological neutrality The environmental costs of digital infrastructures Cultural and social impacts of technological change Critical perspectives on innovation and disruption narratives

Privacy and surveillance
Critical analysis of the expansion of digital surveillance and the collection, analysis, and commercialisation of personal data. Indicative topics may include: Surveillance capitalism and data extraction Digital privacy and data protection Algorithmic governance and predictive analytics Government surveillance and national security Corporate data collection and behavioural prediction Biometric technologies and facial recognition Ethical and regulatory challenges surrounding digital surveillance

Technology and social justice
Examination of how technological systems can both reinforce and challenge social inequalities. Indicative topics may include: Digital divides and inequalities in access to technology Algorithmic bias and discrimination in automated systems Online hate, harassment and digital harms Technology and marginalised communities Digital activism and social movements Platform responsibility and content moderation Inclusive and ethical technology design

IT and the post-human
Exploration of philosophical and social debates about the evolving relationship between humans and technology. Indicative topics may include: Post-humanism and transhumanism Human enhancement technologies Artificial intelligence and human agency Human–machine interaction and hybrid identities Ethical questions surrounding human augmentation The future of work and automation The changing definition of what it means to be human

Indicative Reading List

Books:
  • Zuboff, S: 2019, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, Profile books,
  • Tegmar, M: 0, Life 3.0: Being Human in the age of Artificial Intelligence, Penguin Books, UK,
  • Castell, M: 2010, The Rise of the Network Society: Information Age: Economy, Society and Culture Volume One, 2nd Edition, Wiley Blackwell, Chichester,
  • Karen Hao: 2025, Empire of Ai, Penguin,


Articles:
  • Norbert Elias: 1995, Technization and Civilization, Theory Culture Society, 12, 742, 522644
  • 2011: Marketing empowerment and exclusion in the information age, Marketing Intelligence & Planning, 29, 3948,
Other Resources

  • 1: Television series, Charlie Brooker, 2011, Black Mirror, Channel 4/Netflix, Zeppotron and House of Tomorrow
  • 419307: 1, Podcast, New York Times, 2020, Rabbit Hole,
  • https://podcasts.apple.com/us/podcast/rabbit-hole/id1507423923:

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