Module: Strategy Organisation and Innovation

Latest Module Specifications

Current Academic Year 2025 - 2026

Module Title	Strategy Organisation and Innovation
Module Code	BAA1087
Faculty	DCU Business School	School	DCU Business School
NFQ level	9	Credit Rating	7.5

Description

The Strategy, Organisation and Innovation module is designed at the intersection of examining how organisations create value, how they are structured, and understanding how innovation can shape their performance trajectories. The module examines both traditional approaches to strategy and value-based strategies for not-for-profits, business models and how corporate social responsibility shapes business practices. Further, the module also examines process and product innovation, including approaches to open innovation using a lead user methodology. A key feature of the module is the integration of data-driven insights which can be used to inform strategy and decision making.

Learning Outcomes

1. Identify complex cross-functional organisational problems, suggest alternative courses of action, and present well supported, considered diagnoses and recommendations.
2. Exhibit analytical and decision making skills for dealing with complex organisational problems and strategic change, and the ability to apply these skills in an ethical manner.
3. Define strategic issues, to critically reflect on existing theories, to creatively combine or develop conceptual models where necessary and to flexibly employ theories where useful.
4. Illustrate an understanding of different schools of thought and an insight into the assumptions, possibilities and limitations of each set of theories.
5. Demonstrate a critical, analytical, flexible and creative mind set which challenges and assesses issues of strategy, innovation, organisation and industry.
6. Demonstrate the ability to critically evaluate and synthesize diverse perspectives and to develop integrated strategic solutions within a collaborative team environment.

*Type*	*Hours*	*Description*
Workload	Full time hours per semester
Lecture	28	Participating in Scheduled Classes
Group work	30	Preparing a written analysis report.
Assignment Completion	50	Individual Assignment - additional reading, research and preparation of individual assignment.
Independent Study	80	Reading the pre-assigned cases and articles
Lecture	28	Participating in Scheduled classes
Group work	30	Preparing a written analysis report.
Assignment Completion	50	Individual Assignment - additional reading, research and preparation of individual assignment.
Independent Study	80	Reading the pre-assigned cases and articles
Total Workload: 376

Section Breakdown
CRN	11650	Part of Term	Semester 1 & 2
Coursework	100%	Examination Weight	0%
Grade Scale	40PASS	Pass Both Elements	N
Resit Category	RC1	Best Mark	N
Module Co-ordinator	Marty Reilly	Module Teacher

Type	Description	% of total	Assessment Date
Assessment Breakdown
Group project	Strategic Analysis Project	30%	Week 1
Assignment	Individual Assignment	70%	Week 1

Reassessment Requirement Type
Resit arrangements are explained by the following categories; RC1: A resit is available for both^* components of the module. RC2: No resit is available for a 100% coursework module. RC3: No resit is available for the coursework component where there is a coursework and summative examination element. ^* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment

Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

The Strategy Toolkit and Techniques for Strategic Analysis

The Resource-Based View and Dynamic Capabilities

Value-based Strategy for Non-profit Sectors

Industry and Competitive Analysis

Knowledge Management in Organisations

Performance, Ethics and Governance in Organisations

Open Innovation and Lead Users

Business Model Innovation

Indicative Reading List

Books:

Richard Whittington,Patrick Regner,Duncan Angwin,Gerry Johnson,Kevan Scholes: 2022, Exploring Strategy: Text & Cases, 13th, Pearson, 0, 9781292428741
Charles W. L. Hill,Melissa A. Schilling,Gareth R. Jones: 2016, Strategic Management: Theory & Cases: An Integrated Approach, 12th, Cengage Learning, 9781305502277
DeWitt, B. & Meyer, R.: 2010, Strategy: Process, Content, Context, Thomson,
Christensen, C. & Raynor, M.: 2003, The Innovator's Solution, Harvard Business School Press,

Articles:
None

Other Resources

1: Academic papers and cases will be assigned throughout the module.,