| Module Title |
Digital Business Leadership & Change |
| Module Code |
BAA1097 |
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Faculty |
DCU Business School |
School |
DCU Business School |
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NFQ level |
8 |
Credit Rating |
10 |
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Description
this module introduces undergraduates to the intersection of business strategy and emerging technology. It moves beyond basic computer literacy to explore how digital tools—like AI, social media, and automation—redefine how companies create value and compete. Students will learn to navigate the "people side" of tech, developing the skills to lead teams through fast-paced change while building the resilience needed for a career in an unpredictable, tech-driven global economy.
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Learning Outcomes
1. identify and comprehend different types of organisational change and assessment preparedness for change
2. appreciate the impact of leadership on digital transformation outcomes
3. assess and evaluate the role of culture in successfully managing change
4. evaluate the critical levers for executing digital transformation
5. apply change managment concepts to assessment and evaluate organisational transformation
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| Workload | Full time hours per semester | | Type | Hours | Description |
|---|
| Lectures/Seminars | 40 | No Description | | Group work | 10 | group presentations | | Assignment Completion | 35 | Completion of Group and Individual assignments | | Guided learning activities | 15 | LinkedIn Learning activities | | Independent learning | 100 | No Description | | Online activity | 40 | No Description |
| Total Workload: 240 |
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| Section Breakdown | | CRN | 21138 | Part of Term | Semester 2 | | Coursework | 100% | Examination Weight | 0% | | Grade Scale | 40PASS | Pass Both Elements | N | | Resit Category | RC1 | Best Mark | N | | Module Co-ordinator | Cliona Mcparland | Module Teacher | Eadaoin McCarthy |
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| Assessment Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Digital Project | Students will complete a LinkedIn Learning course on Digital Transformation | 10% | Week 22 | | Group presentation | Students will work in groups to prepare a presentation on a selected case study organisation, to assess its digital transformation strategy | 30% | Week 26 | | Assignment | Stuents will complete an individual assignment - Reimagining Peloton's Next Digital Transformation | 60% | Week 30 |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.
* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment
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Pre-requisite |
None
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Co-requisite |
None |
| Compatibles |
None |
| Incompatibles |
None |
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
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Indicative Content and Learning Activities
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Indicative Reading List
Books:
- Esther Cameron,Mike Green: 2024, Making Sense of Change Management, 6th, Kogan Page, 568, 1398612855
- Thomas M. Siebel: 2019, Digital Transformation, 1st, RosettaBooks, 256, 1948122480
- Antonio Weiss: 2019, The Practical Guide to Digital Transformation, 1st, Kogan Page, 232, 1398603651
Articles:
None |
Other Resources
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