Latest Module Specifications
Current Academic Year 2025 - 2026
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Description The module aims to equip students with an understanding of data analysis and visualisation techniques and the knowledge of a variety of tools and statistical techniques to make sense of the emergence and exponential growth of big data. It will teach students to identify suitable approaches for business related issues. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Understand the data analysis pipeline, how it is used in organisations and the ethical implications. 2. Explain the purpose and benefits of data analysis, in particular the emergence of big data. 3. Understand the requirements for communicating data analysis through visualisations and critique both their own and other visualisations. 4. Use functions in spreadsheets such as import, filtering, manipulation, visualisation. 5. Identify and specify requirements (such as tools, data and organisational structure) for performing the analysis of complex business-related issues. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Data analysis big data, appropriate data selection processes, representative sampling, understanding requirements (data tools, organisation structures etc), using spreadsheets for analysis Data visualisation selecting appropriate graph types, making visualisations in spreadsheets, critiquing visualisations Communication design rules for visualisation, presenting data visualisations, report writing Business process understanding data analysis pipeline and how it is used in organisations | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List Books:
Articles: None | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Other Resources None | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||