| Module Title |
Digital Marketing Strategy |
| Module Code |
MAD1022 (ITS: MG5115) |
|
Faculty |
DCU Business School |
School |
DCU Business School |
|
NFQ level |
9 |
Credit Rating |
5 |
|
|
Description
This module is designed to introduce students to the principles of marketing in the digital context
|
Learning Outcomes
1. Critically analyse emerging platforms in the digital arena
2. 1D87878A-8846-0001-3E94-1408A07115CF
|
| Workload | Full time hours per semester | | Type | Hours | Description |
|---|
| Lecture | 24 | Mix of lecture and seminars | | Group work | 26 | Preparation of group project | | Online activity | 20 | Online discussion of current topics | | Directed learning | 40 | Preparation of Course Required Materials | | Directed learning | 20 | Examination Preparation | | Independent Study | 20 | Independent Learning |
| Total Workload: 150 |
|
|
| Section Breakdown | | CRN | 20678 | Part of Term | Semester 2 | | Coursework | 0% | Examination Weight | 0% | | Grade Scale | | Pass Both Elements | Y | | Resit Category | | Best Mark | N | | Module Co-ordinator | | Module Teacher | Naoimh O'Reilly |
|
| Assessment Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Group assignment | Students will be asked to work on the digital element of an IMC Campaign | 30% | Once per semester | | Participation | Class Participation & Moodle Discussion (Individual) | 10% | Every Week | | Formal Examination | End-of-Semester Final Examination | 60% | End-of-Semester |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.
* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment
|
|
Pre-requisite |
None
|
|
Co-requisite |
None |
| Compatibles |
None |
| Incompatibles |
None |
|
|
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
|
Indicative Content and Learning Activities
Error parsing Indicative Content: Syntax error - 4 |
Indicative Reading List
Books:
- Brian Solis, Ashton Kutcher (Foreword): 2010, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Wiley,, Hoboken, New Jersey, 9780470571095
- Erik Qualman,: 2009, Socialnomics, Wiley,, Hoboken, New Jersey, 9780470477236
- Seth Godin: 1999, Permission marketing, Simon & Schuster, New York, 0684856360
Articles:
None |
Other Resources
None |
|
|
|
|
