| Module Title |
Media Theory & History |
| Module Code |
MCO1023 (ITS: CM167) |
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Faculty |
Communications |
School |
Humanities & Social Sciences |
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NFQ level |
8 |
Credit Rating |
5 |
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Description
This module provides first year undergraduate students with a detailed introduction to foundational theories and theorists relevant to the field of media studies. It provides historical perspectives on the diffusion and societal effect of key communication technologies. Students will develop an understanding of codes, aesthetics, forms, conventions, and roles of media communication in contemporary society, as well as an introduction to the issues of the technology-society relationship, and of politics and power in mass media.
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Learning Outcomes
1. Critically evaluate the relationship of media technologies to contemporary society.
2. Understand and analyse the development of key media forms through history
3. Understand the influence of major cultural and aesthetic trends, both historical and contemporary, on a range of key media forms
4. Demonstrate an understanding of the evolving technologies, genres and language of contemporary practice in Media Studies
5. Demonstrate the structured application of existing media theories to contemporary contexts.
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| Workload | Full time hours per semester | | Type | Hours | Description |
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| Lecture | 22 | Attendance is required at lectures and seminars | | Class Presentation | 5 | Students are required to prepare a topic and present to the class group at least once | | Portfolio Preparation | 15 | Assignment 1 | | Directed learning | 22 | Recommended Readings | | Independent Study | 33 | Students are expected to work on topics and concepts outside lectured hours |
| Total Workload: 97 |
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| Section Breakdown | | CRN | 20683 | Part of Term | Semester 2 | | Coursework | 0% | Examination Weight | 0% | | Grade Scale | 40PASS | Pass Both Elements | Y | | Resit Category | RC1 | Best Mark | N | | Module Co-ordinator | Trish Morgan | Module Teacher | Kata Szita, Marcos Dias |
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| Assessment Breakdown |
| Type | Description | % of total | Assessment Date |
|---|
| Report(s) | During the semester, students will complete an e-portfolio comprising their research on two of the module topics. This component is assessed based on students' demonstrated independent learning, extending from in-class discussions throughout the semester. | 40% | Week 12 | | Essay | Students will complete a well-referenced and researched essay that takes a single specific visual media form as a case study, and describes how technological and social factors have influenced the evolution of its form over time. Students will assess the degree to which they believe the success of the media form has been technologically determined or socially shaped, making reference to key theories in this area. | 60% | Once per semester |
| Reassessment Requirement Type |
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.
* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment
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Pre-requisite |
None
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Co-requisite |
None |
| Compatibles |
None |
| Incompatibles |
None |
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml
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Indicative Content and Learning Activities
Essential Readings
Croteau, D. and Hoynes, W. 2014, Media/Society Industries, Images, and Audiences., 5 Ed., SAGE Thousand Oaks, California
Lister, M., Dovey, J., Giddings, S., Grant, I., and Kelly, K. 2009, New media: A Critical Introduction., 2 Ed., Routledge New York, New York
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Indicative Reading List
Books:
- Lev Manovich: 0, The Language of New Media, 9780262632522
- Marshall McLuhan: 2016, Understanding Media, Createspace Independent Publishing Platform, 396, 9781537430058
- Robert K. Logan: 2010, Understanding New Media, Peter Lang, 418, 9781433111266
- Raymond Williams: 2003, Television, Psychology Press, 191, 9780415314565
- Neil Postman: 2011, Technopoly, Vintage, 240, 9780307797353
- Manuel Castells: 2010, The Rise of the Network Society, Wiley-Blackwell, 597, 9781405196864
Articles:
None |
Other Resources
None |
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This module replaces the previous CM1310 and CM131 modules, though has this new code. |
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