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Latest Module Specifications

Current Academic Year 2025 - 2026

Module Title Digital Media & Society
Module Code MCO1028 (ITS: CM275)
Faculty Communications School Humanities & Social Sciences
NFQ level 8 Credit Rating 5
Description

The overall aim of this module is to critically assess the impact of computer-mediated communication (CMC) on contemporary society. It analyses the social impact of the Internet, smart phones and emerging media forms. Students will engage with key theoretical concepts of new media and cases studies that illustrate the impact of digital media on social interaction.

Learning Outcomes

1. Critically assess the impact of the Internet on society.
2. Analyse the effect of communication technologies on social practices and citizen rights.
3. Assess the ideological and psychological impact of computer mediated communication.
4. Discuss key theoretical frameworks in relation to new media forms and society and evaluate student's ability to critically analyse these frameworks.
5. Understand the social inequalities supported by new media forms and its associated issues, such as gender imbalance, lack of digital literacy and the digital divide.
6. Empower students to understand the impact of new media forms on their own social practices and how they can adapt these forms.
7. Critically analyse topics discussed in class and illustrate them through case studies while referring to key theoretical frameworks.


WorkloadFull time hours per semester
TypeHoursDescription
Assessment Feedback20Theory, case studies and assignment briefing
Directed learning20Researching them and case study for individual essay assignment and capturing primary data for assignment
Independent Study50Completing assigned weekly tasks and reading compulsory and suggested literature
Assignment Completion35Research project which includes primary data collection and substantial literature review
Total Workload: 125
Section Breakdown
CRN10992Part of TermSemester 1
Coursework0%Examination Weight0%
Grade Scale40PASSPass Both ElementsY
Resit CategoryRC1Best MarkN
Module Co-ordinatorTetyana LokotModule Teacher
Assessment Breakdown
TypeDescription% of totalAssessment Date
Completion of online activityWeekly tasks including quizzes, reading analysis, group activities and essay planning40%n/a
EssayEssay on chosen topic related to new media and society. Students must identify one or more case studies to illustrate key theory discussed in class in relation to chosen topic.60%Week 10
Reassessment Requirement Type
Resit arrangements are explained by the following categories;
RC1: A resit is available for both* components of the module.
RC2: No resit is available for a 100% coursework module.
RC3: No resit is available for the coursework component where there is a coursework and summative examination element.

* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment

Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

A Brief History of Computer-mediated Communication
Key developments in the history of computer technologies and their impact on how we communicate and interact.

New Media and the Society of Control
Analysing the influence of code in contemporary society as an element of social, economic and political control.

Mobile Lives, Social Media and Social Capital
Analysing the impact of mobile communications and social media on everyday life.

Privacy and Surveillance
Exposing the inner workings of digital media technologies and issues of privacy and surveillance. Reflecting on how we are affected by these issues and how we can address them.

Online Identity, Artificial Intelligence and the Digital Body
How identity is assembled in the digital age. Issues of representation in virtual spaces and the influence of avatars in contemporary social relations. The current and future impact of artificial intelligence on social practices.

Covid-19 (and the Future of New Media)
Analysing the fundamental changes that Covid-19 has imposed on social practices worldwide and how new media has come to the forefront to address these changes.

Gender and New Media
Exposing gender issues associated with new media technologies, work practices and digital content production. Discussing strategies to tackle gender imbalance, abuse and discrimination.

The Digital Divide and Digital Literacy
Discussing the importance of digital literacy and access to information as a basic human right. Exposing the digital divide at both global and local level (including developed countries). Discussing the importance of broadband implementation government policies and increased virtual exchanges.

The Smart City and Urban Media Art
Discussing the effect of smart city technologies on individual citizens and how urban media art enables reflection and discussion on the impact of new media forms in urban space.

Remix Culture
The importance of convergence culture, the rise of the amateur producer, the 'produser' and the emergence of remix culture. Discussing the affordances of new media forms and how they threaten (or reconfigure) dominant forms of mass media production and distribution.

Indicative Reading List

Books:
  • Lister, Martin: 2009, New Media: A Critical Introduction, Routledge, Oxon,
  • Manovich, Lev: 2001, The Language of New Media, MIT Press, Cambridge,
  • Castells, M: 2000, The Rise of the Network Society, 2nd ed, Blackwell Publisher,
  • Greenfield, Adam: 2018, Radical Technologies: The Design of Everyday Life, Verso, London,
  • Negroponte N: 1996, Being Digita, Hodder & Stoughton, London,


Articles:
  • Deleuze, Gilles: 0, Postscript on the Societies of Control, October, vol. 59, 3, 521638
  • 1991: The Computer for the 21st Century, Scientific American,
Other Resources

None
I am not able to change the overall assessment breakdown. It needs to be changed to CA 100%. Thanks, Marcos

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