Latest Module Specifications
Current Academic Year 2025 - 2026
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Description 1. To further the development of students' competencies in the planning and development of a particular mixed media 'content' product or service - in an emerging media form 2. To extend and enhance the overall learning approach commenced in the taught modules of this programme. 3. To promote a team-based learning and a 'learning by- doing' approach to the further development of professional skills and practices in line with the students' own interests/competencies related to the effective development of digital media content products/services | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Learning Outcomes 1. Organise and manage competencies related to the effective development of digital media content products/services. 2. Create an innovative, original and complex mixed media product or service, in collaboration with other members of a small team. 3. Recognise and formulate critical problems that are amenable to emerging media management solutions. 4. Propose solutions to complex mixed media authoring, design and management problems. 5. Appraise the role and functions of emerging digital technologies in the content and service industries. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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Indicative Content and Learning Activities
Major Project Evaluation: 1) The overall creativity and innovative features of the project's conceptualisation and design. 2) The technical implementation of the digital content project. Including the effective utilisation/adoption of appropriate technical facilities, tools and applications as well as the creative combination/mix of relevant media forms/components. 3) The coherence and effectiveness of the emerging media project's textual strategies, design and form, especially with respect to the communication of its core message/content as well as its orientation towards the target audience and uses/users or 'market' (or niche). 4) The manner/extent to which the project's construction and implementation is informed by due regard to professional publishing practices, legal considerations (e.g. copyright), user demand/consumption trends and/or marketing strategies relevant to such digital media content products/services. 5) The manner and extent to which students utilise, extend and further develop the core technical and other competencies introduced in the taught modules on this programme. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Indicative Reading List Books: None Articles: None | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Other Resources None | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||