Module: Strategy in a Global Context

Latest Module Specifications

Current Academic Year 2025 - 2026

Module Title	Strategy in a Global Context
Module Code	MNA1020
Faculty	DCU Business School	School	DCU Business School
NFQ level	9	Credit Rating	5

Description

Globalization and digitalization are converging with enormous consequences for strategy. Industry structures are being redefined resulting in changes to the nature of competition. Global organisations are looking beyond their value chains toward ecosystems to harness enduring competitive advantage whilst leaders increasingly look to digital platforms to execute their strategies and access global opportunities and markets. This module will explore strategy tools and techniques to develop your ability to formulate and critically evaluate strategies of internationally operating organisations for their sustained success. The module seeks to equip students with relevant theoretical insights and practical examples to better inform 21st-century business strategy decision-making.

Learning Outcomes

1. Demonstrate an understanding and appreciation of suitable frameworks used to analyse and assess business and global strategy
2. Apply strong critical reasoning to the identification and solving of strategy issues of internationally operating organisations
3. Exhibit an integrative and holistic understanding in evaluating global strategies and developing suitable recommendations
4. Understand the nature of strategic positioning within a digital globalization context
5. Critically analyse strategic capabilities within a digital globalization context

*Type*	*Hours*	*Description*
Workload	Full time hours per semester
Lecture	20	Fundamentals of Strategy Business Strategy Concepts Resources, Capabilities, and Core Competencies Value Creation and Competitive Advantage Innovation in Strategy Capstone Coaching Session Implementing Strategies in Multinationals Digital Globalisation and Emerging Trends Ethics in Strategy
Workshop	4	Capstone clinic
Assignment Completion	101	Capstone project teamwork
Total Workload: 125

Section Breakdown
CRN	10108	Part of Term	Semester 1
Coursework	100%	Examination Weight	0%
Grade Scale	40PASS	Pass Both Elements	N
Resit Category	RC1	Best Mark	N
Module Co-ordinator	Lu Xu	Module Teacher	John Loonam, Marty Reilly

Type	Description	% of total	Assessment Date
Assessment Breakdown
Group assignment	Capstone project (Joint Delivery with MNA 1036), including presentation and written report	50%	n/a
Assignment	Individual Case Study	50%	n/a

Reassessment Requirement Type
Resit arrangements are explained by the following categories; RC1: A resit is available for both^* components of the module. RC2: No resit is available for a 100% coursework module. RC3: No resit is available for the coursework component where there is a coursework and summative examination element. ^* ‘Both’ is used in the context of the module having a coursework/summative examination split; where the module is 100% coursework, there will also be a resit of the assessment

Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Indicative Reading List

Books:

Arthur A. Thompson,Margaret Peteraf,John E. Gamble,A. J. Strickland, III: 2017, Crafting and Executing Strategy, McGraw-Hill Higher Education, 912, 978-1259732782

Articles:
None

Other Resources

None