To establish competence in the advanced use of the digital camera. To introduce lighting, external flash, and the photographic studio as pertains to the digital experience.To continue investigations into the complexities of compositional layered image making in the Photoshop, Image Ready, In-Design and Illustrator applications.To investigate Print as a primary area of concern in the Digital domain.To introduce and integrate the graphic image with multimedia practice.To further investigate project concept building and content. To define the relationship between the client and designer in commercial art.To develop design strategies and rationales. To contextualise multimedia production within the traditions of practice and critical-studies in visual culture. To relate all areas of contemporary image making to the history of art, advertising, and media studies.This module is an advanced continuation and overview of PhotoShop.Vector based graphics, web animation, and print are covered through demonstrations and task specific image exercises, enabling the student to establish a competence in designing visual documents for web and print. Studio critique is the main form of assessment.Students continue to work with signs and symbols. Analysis, problem solving, critical discussion and observation, as well as aesthetic/compositional skills and
strategies, are emphasised allowing the digital to be placed in a relevant cultural context. Design practice is a core area of concern. The students work with mood-boards, storyboards, design briefs, animated gifs, and page layouts and templates.The works of contemporary artists and designers are shown and discussed.
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Amelunxen, Iglhaut, & Rotzer (Ed.) Photography After Photography, G&B Arts, 1996Beaumont, M. An Introduction to Typograph , Apple Press, London, 1990Darley, A. Visual Digital Culture, Surface Play and Spectacle in New Media Genres, Routledge. London, 2000.Jones, S. (Ed.) Virtual Culture, Identity and Communication in CyberSociety, Sage, California, 1997Laurel, B. Computers as Theatre, Addison-Wesley Publishing Company, 1991Lister, M. The Photographic Image in Digital Culture Routledge, NY, 1995Marien, M. W. Photgraphy, A Cultural History, Lawrence & King, 2002Mirzoeff, N. Visual Culture Reader Routledge, NY, 1998Paul, C. Digital Art, Thames & Hudson, 2003Tolsen, A. Mediations, Arnold, London, 1996Traub C. & Lipkin J. In The Realm of the Circuit, Pearson-Prentice Hall, Weinman, E. & Lourekas, P. Photoshop Peachpit Press, CA , 2004Winston, B. Technologies of Seeing: Photography, Cinematography and Television, BFI, London, 1996
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